Munster Rugby Tribe
Munster Rugby Tribe
Barry Fitzgerald Cian McGovern Jerry Manley Paul OSullivan
Brief History of Munster RugbyFounded in 1879
Thomond Park & Irish Independent Park
To The Brave & Faithful Nothing is Impossible
The Red Army/ The 16th Man
Success of Munster RugbyOnly Irish team to beat the All Blacks (1978) Alone it Stands Stand Up & Fight
Heineken Cup 2006 (Biarritz), 2008 (Toulouse)
https://www.youtube.com/watch?v=JyE56rF6mU8
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What comes to mind when you think of Munster Rugby ?
Thomond Park Sacred GroundSecond Home to players and fans
History (1940, 2008)12 year unbeaten run 1995 2007Nicknames: Popular Side (East) - Tradition
Fortress Atmosphere Intimidation
Place of Respect
Best Rugby Stadium in the World (2013)
What makes a Munster Rugby supporter ?What do they look like ? Where are they from ?
What do they value? What motivates them to support Munster rugby?
What do they do ? Where do they do it ?
Is there only one type of Munster Rugby Fan ?
Initial ResearchTrip to Thomond Park for Munster v Treviso (14/11/15).Analysis of fans social media interaction mostly Twitter #Munster #ChampionsCup #MRSC #SUAFWatching Munster games on TV.Informal discussion with fans.
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Trip to Thomond Park
Activity on Social Media
Initial ObservationsValues:
Tradition & History
Pride
Identity
Initial ObservationsMotives:Enjoyment & Entertainment
Sense of belonging
Socialising (Escapism)
Supporting other clubs (grassroots)
Initial ObservationPractises/RitualsWearing red/munster gear, give out free flags (unwritten rule waving flags)Voicing opinionSinging & Chanting (Choir - own section) MUNSTERZebo scoring a try - ZEBOOOOOOO - doing the ZCollecting Memoribillia.
Initial Observation
MUNSTERMUNSTERMUNSTER
Initial ObservationPractises/RitualsJoining official supporters club.Going to official supporters pubs.Interacting with players at the game & on social media.Silence for the kick Respect
Analysis of Initial ObservationsIs there only one type of Munster Rugby Fan ?
No!!
These values/motives/practises are not consistent throughout every supporter.
From observation, we have identified clusters with different characteristics.
Munster Rugby Supporters - ClustersHardcoreOfficialUnofficial
Family
CasualBandwagons
Whats Next.?Interact with supporters more on social media
Delve into the different clusters in more depth Identify their characteristics.
Match unique characteristics to specific clusters.
Interview with members of each clusters
Identify the Fan Conversion Process for a Munster Rugby supporter.
Thank You for Listening
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