Monetizing PaaS and Implementation Models
Sachin Sancheti
Principal Architect – Windows Azure13-Apr-2012
IT Responsibility Matrix
Collaboration, Research,
Process Optimization
New Markets,New Business
Models,New Cost Models
Keep the lights on, Maintenance, Infrastructure Optimization
Global Access,Device Integration,Disaster Recovery
Demands,Competitions,
Innovation,Time to Market
Vis
ion
Scope
Stra
teg
ic
Tactic
al
Internal External
Monetization
• Give me more for less• Innovation is not a choice• Keep up the business growth• Cost - Reduction and Optimum
utilization• Competition and Time to Market • Operational Challenges
Challenges and Trends
New Business Models
New way of
operating
Better Online
Experience
“Cloud”• Cloud: on-demand, scalable, multi-tenant, self-
service compute and storage resources
TimeD
em
an
d
Cloud Provisioning
CapacityDemand
Time
Dem
an
d
Server Provisioning
Cloud Workload Patterns
On off
Usage
Com
pu
te
Time
Average
Inactivity
Period
On and Off
• On & off workloads (e.g. batch job)• Over provisioned capacity is wasted • Time to market can be cumbersome
Com
pu
te
Time
Unpredictable Bursting
Average Usage
• Unexpected/unplanned peak in demand • Sudden spike impacts performance • Can’t over provision for extreme
cases
Average Usage
Com
pu
te
Time
Growing Fast
• Successful services needs to grow/scale • Keeping up w/ growth is big IT
challenge • Complex lead time for deployment
Com
pu
te
Time
Average Usage
Predictable Bursting“
• Services with micro seasonality trends • Peaks due to periodic increased
demand• IT complexity and wasted capacity
Application and Data
The main focus for IT is Application and Data everything else are just enablers.
Cloud Computing TaxonomyThe Windows Azure Platform fits here
Traditional IT
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
You m
anage
IaaS
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Managed b
y v
endor
You m
anage
You m
anage PaaS
Managed b
y v
endorStorage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
SaaS
Managed b
y v
endor
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Higher Cost, Less Agility Lower Cost, Agile
Second largest Nuclear Power
Generator
Monetization - Implementation Models
8
ISVs targeting new customer markets through SaaSSolution
• Develop the multi-tenant SaaS solution on Azure• Manage and operate• Business consulting - licensing, pricing
SaaS
Gather data from multiple sources at a central location to enable decision makingSolution
• Azure as a “data hub”• Provide real time data to drive decision making, thereby resulting in operational
efficiency improvement
Data Hub
A disaster response system with humongous scale in the wake of a disaster Solution
• Identified an open-source CMS (Umbraco).• Extended CMS’ functionality to auto-provision & auto-scale• Minimal cost during peaceful times. Ability to scale within minutes, when needed
Disaster Response
Compress time to run complex data intensive operationsSolution
• Utilized Azure storage for input and output files• Integration with on-premise systems• Cost saving of over 50% in 3 months
High Compute
Infrastructure to onboard partnersSolution
• Partner portal site on Azure providing the ability to handle heavy traffic (predictable burst) & high compute in the cloud with permanent data storage on-premise
• Developed SDKs for multiple products to enable partners to develop applications on Azure
Partner Platforms
Seasonal + unpredictable spikes in traffic & bandwidthSolution:
• Home page on Azure. On-demand provisioning of compute instances• Hybrid Azure to handle peak capacity.
Burst for Online
Depth Of Experience Across Verticals
SAAS
DATA HUB
SURGE
COMPUTE
MOBILE
MANUFACTURING
HEALTHCARE
FINSERV RETAIL ONLINEENERGY / UTILITY
EDUCATION
Azure Adoption Cycle
ADITI/CUMULUX
ADITI/CUMULUX
• CUSTOMER PILOTS
• MARKETING • OFFERS &
PRICING• SEO/SCM
STRATEGY
BUSINESS
• ASSESS VIABILITY
• FINANCIAL MODELS
• DIGITAL MARKETING STRATEGY
• ONBOARDING• BILLING • SELF CARE• REV REC.
• SALES MODEL• ACCOUNTING
• SAAS BUSINESS STRATEGY
• TARGET MARKET ANALYSIS
• PAAS VS. IAAS
• PUBLIC VS. PRIVATE
• AWS VS. AZURE
• SOLUTION SELECTION
• WORKLOADS • NEW VS OLD
• ECONOMICS: COST, NPV, TCO
• POC, SCALABILITY
• PATTERNS • WEB SERVICES• MODERNIZE
STACK
• MONITOR • MANAGE • SCALE• PRODUCTION
• ARCHITECTURE & ROADMAP
• MULTI TENANCY
• HYBRID • SOMETIMES
CLOUD
TECHNOLOGY
10
Common Concerns?• Security Aspects• Physical• Application• Data
• Compliances• Windows Azure• Windows Azure ISO 27001 Certification • E.U. Data Protection Directive within ISO/IEC
27001:2005 • Trusted Data Services – Coming Soon
Thanks
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