Mobile Multimedia Services
for
Information, Communication, Brand Building
Ronald Cedervaldh, VP Business Development
www.mobizoft.com
Why Mobizoft?
► Scandinavian market leader for mobile multimedia with top quality
► More than 40 large customers, among them SVT, IDG and
Mediaprovider
► Mobizoft’s solution works with all mobilephones and all networks
► Full convergence between PC – Mobile, from one URL
► Top quality means:
• Better experience, more potential viewers
• Satisfied customers will always come back for more
• Increased willingness to pay for higher value and quality
► Managed service or enterprise installation, quick and simple integration
Example customer scenario (1)
Media – stand alone companies or clusters
► You reach more readers/viewers by adding the mobile channel
► You pull more traffic to your existing channels (Web, TV, radio,
newspaper)
► Customized news for each user
► A new channel that can be launched immediately without hassle
► Mobile video is perfect for ”news tips” from readers/viewers. Capture a
video with the mobile phone and upload it to your favorite news provider
► Bonus: one interface for editors to publish for both Web and mobile
Example customer scenario (2)
Large Enterprises – Internal Communication
► A majority of the personnel do not sit by a computer
► Geographical independence
► Reduced travels on-line presentations
► Increased personnel participation
► CEO speeches/internal training
► Field workers reports from the mobile phone
► Mobile internal webs sites
► Alarms
Example customer scenario (3)
Retail & Brands
► Brand building & Image
► Build customer loyalty
► Company presentations
► Product presentations
► Inspire and create an interest
► Product placements
► Campaigns that draw customers to the Web or store
► Special offers to loyalty club members
► One link to the content
► Adapt text font size
► Image scaling
► Select the right video format
► Encode and optimize
► Streaming
► Media Storage
► Video CMS
► Statistics
Mobizoft C4M
Customer Success: SVT
► SVT (Swedish Television) is the largest TV broadcaster in
Scandinavia
► SVT upgraded their mobile TV solution and now use Mobizoft
C4M™ to achieve optimal video quality in all devices
► Primarily news and weather in
the first phase
► Link: mobil.svt.se
Customer Success: H&M
► H&M is a global fashion company with retail stores across the
world
► H&M uses Mobizoft C4M™ for their global fashion-TV
► Link: m.hm.com
Customer Success: IDG
► IDG is an international publisher with a wide range of technical
and financial magazines
► IDG created their own mobile web sites and uses Mobizoft
C4M™ to adapt the content to all devices
► More than 10 online magazines
► Mobile-TV with latest news
► Link: mobil.idg.se
Customer case: Mediaprovider
► Mediaprovider is one of
Scandinavia’s largest publishers
of magazines for consumer
electronics
► Device optimized videos, images
and text.
► Integrated with existing
publishing system
► Link: www.mobil.se
Customer Success: Jägareförbundet
► Jägareförbundet is a hunting community in Sweden
► The hunters film and upload videos directly from the forest and they get published on both
the PC and mobile web
► Automatic adaptation of images and text
► Link: m.jagareforbundet.se
Customer Success: Malmö city
► Campaign site from Malmö city
with user generated content
(UGC)
► Link: flippat.se/mobil
Market update
► 30% - 40% surf through the mobile
• 85-95% with iphone
• “Kill time”
• “Save time”
► E-mail is out – today’s users demand faster communication
► SMS is the entrance to surfing
► Where do they surf?
• mobil.se - most popular mobile web-sites
► Multimedia strengthen the message and provides a better
experience
► Advertisement in the mobile is extremely powerful
Management Interface
Screenshots
Demo
Login with:
User name: demo
Password: mobizoft
Demo
Everything is available as a service
Extremely simple to upload content
Demo
Preview and publish.
Automatically generated mobile
page with playlist and your own
logotype
DemoLinks for Web and SMS
Available directly from the mobile
EPiServer CMS 5 Plugin
Screenshots
EPiServer CMS 5, Video
EPiServer properties:
► Font size (existing text or RSS feed)
► Image
► Upload
► Video
• Playlist
• Single video
Mobizoft C4M – EPiServer CMS 5
CMS Integration
► API for integration with any CMS
► Build your own mobile Web or let us help you with it
Why a mobile strategy?
► Mobile phones become an increasingly important channel for your
customers to:
• Receive information when the need arise and they have time
• Information that is tailormade for the customer gives added value
• Communicate without calling
• No downloads required
► Mobile phones become an increasingly important channel for you to:
• Get an important customer database with phone numbers
• Reach a selected target audience with your message
• Drive traffic to your Web, newspaper or store
• Make use of unique functions, such as SMS, Internet on the go, Unique
ID, always carried, camera, video camera, music player, electronic
payment, positioning, etc.
Thank you for your attention
For more detailed information about our solutions
Please visit us at WWW.MOBIZOFT.COM