Mobile Multimedia Servicesfor

Information, Communication, Brand Building

Roland Kero, VP Sales Mobizoft

www.mobizoft.com

Why Mobizoft?

► Scandinavian market leader for mobile multimedia with top quality

► More than 40 large customers, among them SVT, IDG and Mediaprovider

► Mobizoft’s solution works with all phones and all networks

► Full convergence between PC – mobilt, from one URL

► Top quality means:• Better experience, more potential viewers

• Satisfied customers will come back for more

• Increased willingness to pay for higher value

► Managed service or enterprise installation, quick and simple integration

Example customer scenario (1)

Media – stand alone companies or clusters► You reach more readers/viewers by adding the mobile channel

► You pull more traffic to your existing channels (Web, TV, radio, newspaper)

► Customized news for each user

► A new channel that can be launched immediately without hassle

► Mobile video is perfect for ”news tips” from readers/viewers. Capture a video with the mobile phone and upload it to your favorite news provider

► Bonus: one interface for editors to publish for both Web and mobile

Example customer scenario (2)

Large Enterprises – Internal Communication► A majority of the personnel do not sit by a computer

► Geographical independence

► Reduced travels

► Increased personnel participation

► CEO speeches/internal training

► Field workers reports from the mobile phone

► News letters

► Mobile internal webs sites

► Alarms

Example customer scenario (3)

Retail & Brands► Brand building & Image

► Build customer loyalty

► Company presentations

► Product presentations

► Inspire and create an interest

► Competitions

► Product placements

► Campaigns that draw customers to the Web or store

► Special offers to loyalty club members

► One link to the content

► Adapt text font size

► Image scaling

► Select the right video format

► Encode and optimize

► Streaming

► Media Storage

► Video CMS

► Statistics

Mobizoft C4M

Customer Success: SVT

► SVT (Swedish Television) is the largest TV broadcaster in Scandinavia

► SVT upgraded their mobile TV solution and now use Mobizoft C4M™ to achieve optimal video quality in all devices

► Primarily news and weather in the first phase

► Link: mobil.svt.se

Customer Success: H&M

► H&M is a global fashion company with retail stores across the world

► H&M uses Mobizoft C4M™ for their global fashion-TV

► Link: m.hm.com

Customer Success: IDG

► IDG is an international publisher with a wide range of technical and financial magazines

► IDG created their own mobile web sites and uses Mobizoft C4M™ to adapt the content to all devices

► More than 10 online magazines

► Mobile-TV with latest news

► Link: mobil.idg.se

Customer case: Mediaprovider

► Mediaprovider is one of Scandinavia’s largest publishers of magazines for consumer electronics

► Device optimized videos, images and text.

► Integrated with existing publishing system

► Link: www.mobil.se

Customer Success: Jägareförbundet

► Jägareförbundet is a hunting community in Sweden

► The hunters film and upload videos directly from the forest and they get published on both the PC and mobile web

► Automatic adaptation of images and text

► Link: m.jagareforbundet.se

Customer Success: Malmö city

► Campaign site from Malmö city with user generated content (UGC)

► Link: flippat.se/mobil

Market update

► 30% - 40% surf through the mobile• 85-95% with iphone

• “Kill time”

• “Save time”

► E-mail is out – today’s users demand faster communication

► SMS is the entrance to surfing

► Where do they surf?• mobil.se - most popular mobile web-sites

► Multimedia strengthen the message and provides a better experience

► Advertisement in the mobile is extremely powerful

Management Interface

Screenshots

Demo

Login with:User name: demoPassword: mobizoft

Demo

Everything is available as a serviceExtremely simple to upload content

Demo

Preview and publish.Automatically generated mobile page with playlist and your own logotype

DemoLinks for Web and SMSAvailable directly from the mobile

EPiServer CMS 5 Plugin

Screenshots

EPiServer CMS 5, Video

EPiServer properties:

► Font size (existing text or RSS feed)

► Image

► Upload

► Video• Playlist

• Single video

Mobizoft C4M – EPiServer CMS 5

CMS Integration

► API for integration with any CMS

► Build your own mobile Web or let us help you with it

Mobizoft C4M - Roadmap

Q2-2009

Q3-2009

Q4-2009

Q1/Q2-2010

C4M 3.1 (current release)

• Live video

• Complete managed service

• Web-based video CMS

• Continuous improvement of

supported devices

C4M 3.2

• Extended support for Live video

• Unique end-user ID

• Integration with Nielsen statistics

• Continuous improvement of supported devices

C4M 4.0

• Online statistics

• Video ads – pre- and post-rolls

• Mobile Flash support

• Continuous improvement of

supported devices

C4M 4.1

• To be defined

• Continuous improvement of supported devices

Why a mobile strategy?

► Mobile phones become an increasingly important channel for your customers to:

• Receive information when the need arise and they have time

• Information that is tailormade for the customer gives added value

• Communicate without calling

• No downloads required

► Mobile phones become an increasingly important channel for you to:• Get an important customer database with phone numbers

• Reach a selected target audience with your message

• Drive traffic to your Web, newspaper or store

• Make use of unique functions, such as SMS, Internet on the go, Unique ID, always carried, camera, video camera, music player, electronic payment, positioning, etc.