Download - Mobile: Old Screen, New World. How Multi-Screen Rich Media Speaks to Hispanics

MOBILE:Old Screen, New World

SIZMEK PRESENTS

Hi, Im Laura Foster. Im the Director of Creative Strategy at Sizmek on the Creative Strategy Solutions Team.

60% of all traffic will come from mobile this year

Smartphone Ownership

70% Non-Hispanic

81% Hispanic

iab, May 2014

Hispanics are more likely to use a smartphone as their primary deviceto connect to the Internet.

Hispanic Non-Hispanic

45% 38%

Experian, May 2014

Hispanics =Mobiles Dream Audience

We believe advertising should seamlessly fit into all stages of a consumers digital experience.

First Mobile Banner Ad

2004

2000 2007 2010

2011

2012

20152009

First SMS Text AdTouch & Gestures

Introduced

Tablet AdsIntroduced

Simple Rich Media Ads

Mobile Inline Video

Immersive Rich Media

Mobile First Rich Media

First Mobile Banner Ad

2004

2000 2007 2010

2011

2012

20152009

First SMS Text AdTouch & Gestures

IntroducedTablet AdsIntroduced

Simple Rich Media Ads

Mobile Inline Video

Immersive Rich Media

Mobile First Rich Media

NativeAdvertising

Paid media where the ad experience follows the natural form and function of the user

experience in which it is placed

User Experience (UX)A persons perceptions and responses that result from the use or anticipated use of a product, system or service

Data First

Retargeting

TargetingBreaking through the clutterCookie DroppingBottom Line

ROIWorkflow

Rich Media

Standard BannerClickthroughEngagement

Having consumersconnect with a brand is the true measure of our success.

We forgot about the user.

How do we use data

to design new formats?

Parallax Reveal

Content Reveal

0%

10%

20%

30%

40%

50%

60%

Clothes Bought Electronics Bought Music Bought Movies Bought Looked for Product Reviews

HispanicsNon-Hispanics

MediaPost, Nov 2014

Scroll to Reveal

Adhesion Scroll

Slider

Slider Bar

90 minutes more viewing videos on digital devices than the U.S. average.

Streaming Mobile Video

43%

Downloading Mobile Video

36%

17% non Hispanic25% non Hispanic

MediaPost, Nov 2014

1 Tag Responsive Expandable with Video

Auto Play Video

Over 20% of opening weekend ticket sales for every hit last summer

More likely to see a movie on opening weekend: 47% to 37%

30% more on concessions

The most supportive of luxury theaters and alcoholic beverages

Variety, June 2014TheWrap, July 2014

Mobile 3.0The Next Generation

Infinity Zoom

Infinity ZoomInfinity Zoom

The new rules of mobiles

new world

The Traditional Digital Strategy

Flash is being paused

6.31% of Desktop Browser Traffic

53.32% of Desktop Browser Traffic

The Mobile First Strategy

1. Able to move or be moved freely or easily.2. Of or relating to cellular phones, handheld computers, and similar technology.

adjectivemo bile

What Does Mobile Mean?

iPhone 6 Plus


iPad 2


iPad 2 w/ Keyboard


2015 Macbook

Mobile = Just Digital

Laura [email protected]

Questions?