Mobile: Old Screen, New World. How Multi-Screen Rich Media Speaks to Hispanics
of 40
/40
-
Author
laura-foster -
Category
Mobile
-
view
435 -
download
1
Embed Size (px)
Transcript of Mobile: Old Screen, New World. How Multi-Screen Rich Media Speaks to Hispanics
-
MOBILE:Old Screen, New World
SIZMEK PRESENTS
Hi, Im Laura Foster. Im the Director of Creative Strategy at Sizmek on the Creative Strategy Solutions Team.
-
60% of all traffic will come from mobile this year
-
Smartphone Ownership
70% Non-Hispanic
81% Hispanic
iab, May 2014
-
Hispanics are more likely to use a smartphone as their primary deviceto connect to the Internet.
Hispanic Non-Hispanic
45% 38%
Experian, May 2014
-
Hispanics =Mobiles Dream Audience
-
We believe advertising should seamlessly fit into all stages of a consumers digital experience.
-
First Mobile Banner Ad
2004
2000 2007 2010
2011
2012
20152009
First SMS Text AdTouch & Gestures
Introduced
Tablet AdsIntroduced
Simple Rich Media Ads
Mobile Inline Video
Immersive Rich Media
Mobile First Rich Media
-
First Mobile Banner Ad
2004
2000 2007 2010
2011
2012
20152009
First SMS Text AdTouch & Gestures
IntroducedTablet AdsIntroduced
Simple Rich Media Ads
Mobile Inline Video
Immersive Rich Media
Mobile First Rich Media
-
NativeAdvertising
Paid media where the ad experience follows the natural form and function of the user
experience in which it is placed
User Experience (UX)A persons perceptions and responses that result from the use or anticipated use of a product, system or service
-
Data First
Retargeting
TargetingBreaking through the clutterCookie DroppingBottom Line
ROIWorkflow
Rich Media
Standard BannerClickthroughEngagement
-
Having consumersconnect with a brand is the true measure of our success.
We forgot about the user.
-
How do we use data
to design new formats?
-
Parallax Reveal
-
Content Reveal
-
0%
10%
20%
30%
40%
50%
60%
Clothes Bought Electronics Bought Music Bought Movies Bought Looked for Product Reviews
HispanicsNon-Hispanics
MediaPost, Nov 2014
-
Scroll to Reveal
-
Adhesion Scroll
-
Slider
Slider Bar
-
90 minutes more viewing videos on digital devices than the U.S. average.
Streaming Mobile Video
43%
Downloading Mobile Video
36%
17% non Hispanic25% non Hispanic
MediaPost, Nov 2014
-
1 Tag Responsive Expandable with Video
-
Auto Play Video
-
Over 20% of opening weekend ticket sales for every hit last summer
More likely to see a movie on opening weekend: 47% to 37%
30% more on concessions
The most supportive of luxury theaters and alcoholic beverages
Variety, June 2014TheWrap, July 2014
-
Mobile 3.0The Next Generation
-
Infinity Zoom
-
Infinity ZoomInfinity Zoom
-
Infinity ZoomInfinity Zoom
-
Infinity ZoomInfinity Zoom
-
Infinity ZoomInfinity Zoom
-
The new rules of mobiles
new world
-
The Traditional Digital Strategy
-
Flash is being paused
6.31% of Desktop Browser Traffic
53.32% of Desktop Browser Traffic
-
The Mobile First Strategy
-
1. Able to move or be moved freely or easily.2. Of or relating to cellular phones, handheld computers, and similar technology.
adjectivemo bile
-
What Does Mobile Mean?
iPhone 6 Plus
-
What Does Mobile Mean?
iPad 2
-
What Does Mobile Mean?
iPad 2 w/ Keyboard
-
What Does Mobile Mean?
2015 Macbook
-
Mobile = Just Digital
-
Laura [email protected]
Questions?
