Mobile: Old Screen, New World. How Multi-Screen Rich Media Speaks to Hispanics

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MOBILE: Old Screen, New World SIZMEK PRESENTS Hi, I’m Laura Foster. I’m the Director of Creative Strategy at Sizmek on the Creative Strategy Solutions Team.

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Transcript of Mobile: Old Screen, New World. How Multi-Screen Rich Media Speaks to Hispanics

  • MOBILE:Old Screen, New World

    SIZMEK PRESENTS

    Hi, Im Laura Foster. Im the Director of Creative Strategy at Sizmek on the Creative Strategy Solutions Team.

  • 60% of all traffic will come from mobile this year

  • Smartphone Ownership

    70% Non-Hispanic

    81% Hispanic

    iab, May 2014

  • Hispanics are more likely to use a smartphone as their primary deviceto connect to the Internet.

    Hispanic Non-Hispanic

    45% 38%

    Experian, May 2014

  • Hispanics =Mobiles Dream Audience

  • We believe advertising should seamlessly fit into all stages of a consumers digital experience.

  • First Mobile Banner Ad

    2004

    2000 2007 2010

    2011

    2012

    20152009

    First SMS Text AdTouch & Gestures

    Introduced

    Tablet AdsIntroduced

    Simple Rich Media Ads

    Mobile Inline Video

    Immersive Rich Media

    Mobile First Rich Media

  • First Mobile Banner Ad

    2004

    2000 2007 2010

    2011

    2012

    20152009

    First SMS Text AdTouch & Gestures

    IntroducedTablet AdsIntroduced

    Simple Rich Media Ads

    Mobile Inline Video

    Immersive Rich Media

    Mobile First Rich Media

  • NativeAdvertising

    Paid media where the ad experience follows the natural form and function of the user

    experience in which it is placed

    User Experience (UX)A persons perceptions and responses that result from the use or anticipated use of a product, system or service

  • Data First

    Retargeting

    TargetingBreaking through the clutterCookie DroppingBottom Line

    ROIWorkflow

    Rich Media

    Standard BannerClickthroughEngagement

  • Having consumersconnect with a brand is the true measure of our success.

    We forgot about the user.

  • How do we use data

    to design new formats?

  • Parallax Reveal

  • Content Reveal

  • 0%

    10%

    20%

    30%

    40%

    50%

    60%

    Clothes Bought Electronics Bought Music Bought Movies Bought Looked for Product Reviews

    HispanicsNon-Hispanics

    MediaPost, Nov 2014

  • Scroll to Reveal

  • Adhesion Scroll

  • Slider

    Slider Bar

  • 90 minutes more viewing videos on digital devices than the U.S. average.

    Streaming Mobile Video

    43%

    Downloading Mobile Video

    36%

    17% non Hispanic25% non Hispanic

    MediaPost, Nov 2014

  • 1 Tag Responsive Expandable with Video

  • Auto Play Video

  • Over 20% of opening weekend ticket sales for every hit last summer

    More likely to see a movie on opening weekend: 47% to 37%

    30% more on concessions

    The most supportive of luxury theaters and alcoholic beverages

    Variety, June 2014TheWrap, July 2014

  • Mobile 3.0The Next Generation

  • Infinity Zoom

  • Infinity ZoomInfinity Zoom

  • Infinity ZoomInfinity Zoom

  • Infinity ZoomInfinity Zoom

  • Infinity ZoomInfinity Zoom

  • The new rules of mobiles

    new world

  • The Traditional Digital Strategy

  • Flash is being paused

    6.31% of Desktop Browser Traffic

    53.32% of Desktop Browser Traffic

  • The Mobile First Strategy

  • 1. Able to move or be moved freely or easily.2. Of or relating to cellular phones, handheld computers, and similar technology.

    adjectivemo bile

  • What Does Mobile Mean?

    iPhone 6 Plus

  • What Does Mobile Mean?

    iPad 2

  • What Does Mobile Mean?

    iPad 2 w/ Keyboard

  • What Does Mobile Mean?

    2015 Macbook

  • Mobile = Just Digital

  • Laura [email protected]

    Questions?