Mobile and Wireless SummitThessalonica, Greece
Free-G ProjectCharles Pangrazi, [email protected] June 2002
and
Mobile data market needs
• Mobile-Internet has not gained ground fast enough
• Mobile operators have spent billions on 2.5/3G licenses and infrastructure
• Air-access costs identified asone of the major barriers tomobile data services growth
• Usage is sensitive to cost
Source: Mobile Internet magazine, Sept. 22, 2000
33% 18.4% 43.2% 42.3%
CostSpeed
HandsetProblems
Bad Content
Solution: mi800
TM
Mobile-Internet subsidised access similar to wireline 1-800 / 0800 free-phone
Enterprises offer users subsidised access to their mobile-Internet sites
Unique mi800 icon identifies the service to the customer prior to accessing a subsidised zone
Business Enterprises operating transaction based Business Enterprises operating transaction based mobile-Internet web sites and sponsorshipsmobile-Internet web sites and sponsorships
m-commercem-commerce
Betting, gambling, lotteryBetting, gambling, lottery
Travel and ticketingTravel and ticketing
BanksBanks
AirlinesAirlinesAuctionsAuctions
GamesGamesStock brokersStock brokers
mi800
Customer examples
Example: Advertiser
• Enhance the mi800 ‘traditional’ proposition.
• Enterprises subsidise air access fees for other sites - not their own
• Example: Coca Cola® sponsors and subsidizes access to the Olympic games’ mobile web site
• Unique welcome message at the sponsored site will promote the sponsoring company’s brand
Example: Mobile workforce
• Improve current enterprise proposition whereby enterprises offer wireless data devices to their mobile workforce
• Employees allowed to access any web site in addition to company’s own Intranet
• Enterprise subsidises access feesfor accessing the company Intranet.
• Employees pay access costs forall other sites
• Trials aimed to promote deployment of innovative 2.5/3G services & applications on a pan-European level to stimulate mobile-Internet usage
• Focus on validation of new business models and consistency of data billing
• Mobile operators in three countries (e.g., mmO2, UK).
• Enterprises and content providers in four countries (e.g., British Air)
European Commission – Call 7
• Technology– SchlumbergerSema– Mobile Economy
• Operators– mmO2, UK– Telestet, Greece– NetCom, Norway
• Analysis– Gartner Group, UK
Free-G Consortium members
• Enterprise/Content– British Airways– Filmweb, Norway– Stocknet, Norway– VG multimedia, Norway– EL AL Israel Airlines– AEDA Municipality of
Athens– National Bank of Greece
Top Related