Mobile and Wireless SummitThessalonica, Greece

Free-G ProjectCharles Pangrazi, cpangrazi@csi.com18 June 2002

and

Mobile data market needs

• Mobile-Internet has not gained ground fast enough

• Mobile operators have spent billions on 2.5/3G licenses and infrastructure

• Air-access costs identified asone of the major barriers tomobile data services growth

• Usage is sensitive to cost

Source: Mobile Internet magazine, Sept. 22, 2000

33% 18.4% 43.2% 42.3%

CostSpeed

HandsetProblems

Bad Content

Solution: mi800

TM

Mobile-Internet subsidised access similar to wireline 1-800 / 0800 free-phone

Enterprises offer users subsidised access to their mobile-Internet sites

Unique mi800 icon identifies the service to the customer prior to accessing a subsidised zone

Business Enterprises operating transaction based Business Enterprises operating transaction based mobile-Internet web sites and sponsorshipsmobile-Internet web sites and sponsorships

m-commercem-commerce

Betting, gambling, lotteryBetting, gambling, lottery

Travel and ticketingTravel and ticketing

BanksBanks

AirlinesAirlinesAuctionsAuctions

GamesGamesStock brokersStock brokers

mi800

Customer examples

Example: Advertiser

• Enhance the mi800 ‘traditional’ proposition.

• Enterprises subsidise air access fees for other sites - not their own

• Example: Coca Cola® sponsors and subsidizes access to the Olympic games’ mobile web site

• Unique welcome message at the sponsored site will promote the sponsoring company’s brand

Example: Mobile workforce

• Improve current enterprise proposition whereby enterprises offer wireless data devices to their mobile workforce

• Employees allowed to access any web site in addition to company’s own Intranet

• Enterprise subsidises access feesfor accessing the company Intranet.

• Employees pay access costs forall other sites

• Trials aimed to promote deployment of innovative 2.5/3G services & applications on a pan-European level to stimulate mobile-Internet usage

• Focus on validation of new business models and consistency of data billing

• Mobile operators in three countries (e.g., mmO2, UK).

• Enterprises and content providers in four countries (e.g., British Air)

European Commission – Call 7

• Technology– SchlumbergerSema– Mobile Economy

• Operators– mmO2, UK– Telestet, Greece– NetCom, Norway

• Analysis– Gartner Group, UK

Free-G Consortium members

• Enterprise/Content– British Airways– Filmweb, Norway– Stocknet, Norway– VG multimedia, Norway– EL AL Israel Airlines– AEDA Municipality of

Athens– National Bank of Greece

Thank you