AS of 7 june 2019
POST SHOW REPORT 2019
International Architecture and Building & Construction Show Milano Rho Exhibition Centre, Milan - Italy
MADE expo has further strengthened its role as one of Europe’s leading international shows for Architecture and the Building & Construction sectors; focusing on the entire building process the Show is dedicated to bringing Architects, Designers, Builders & Developers, Specifiers, Wholesalers, Retailers and Installers the best available products, technologies and solutions for their projects.
keyfacts
FIGURES
Over 90,000 participants (trade visitors, press, exhibitors’ guests, public)
48,000 net smq of exhibit space
about 900 exhibitors (20% foreigners)
9% foreign trade visitors
madeexpo.it is a visited and influential site. Over 400,000 accesses 2.5 million viewings
500+ italian and foreign media representatives and reporters
More than125,000 registered users in MyMADE reserved area on madeexpo.it (+70% compared to 2017)
More than 195,000 Italian and 30,000 foreign subscribers to MADE’s newsletters
4 dedicated product sectors occupying 8 halls
Certification ISF-CERT 2019being released
* January - March 2019
2019 FLOOR PLAN LAYOUT
MADE EXPO PRODUCT SECTORS
OUTDOOR SUN-SATION AREA
COSTRUZIONICONSTRUCTION
INVOLUCROBUILDING ENVELOPE
2
keyfacts
VISITORS BY NATURE OF BUSINESS
* Condominium managers, Public_Sports facility managers_Heating & Cooling installers_Public administrators_Associations_Service companies_Universities and Training centers_Individuals
3
keyfacts
14%Other*
5.5%Agents/Sales
Representatives
15%Window
Manufacturers12%
BuildersContractors
6%Manufacturers
12%Distributors/Retailers
Other Buyers
35.5%DesignersPlanners
Other Professionals
FOCUS ON DESIGNERS/ PROFESSIONALS BY JOB TITLE
Geologists/Urban planners
1% Others
24% Engineers
21% Surveyors
10% Designers
44% Architects
TOP TEN VISITING COUNTRIES
4
keyfacts
FOREIGN VISITORS FROM 115 COUNTRIES
16%RUSSIA
AND FORMERSOVIET COUNTRIES
54%EUROPE
4% AFRICA
7%MIDDLE EAST
5.5%ASIA AND AUSTRALIA
8.5%BALKANS
3.5%AMERICAS
Russian Federation
France
Romania
Germany
Bulgaria
Switzerland
Spain
Ukraine
Poland
Slovenia
FOREIGN VISITOR PROFILE REGIONE - COUNTRY
*Costumer Survey 2019 | foreign visitors
94% recommend the visit
96% will most likely visit the next edition
1.5% N.A.
Certification ISF-CERT 2019 being releasedby:
In order to survey on-site customer
satisfaction with its visitors MADE expo
has again appointed ,
the leading international market research
Agency specializing in surveying Customer
Experience & Satisfaction which is used by
the majority of Fortune Magazine Top
100 Companies.
indaginevisitatori
5
A survey was conducted on more than 300 Italian & foreign professional visitors in the following job categories:
_ Designers/Architects
_ Facilitators/Builders
_ Contractors
_ Installers/Craft Businesses
WHO VISITS
Professionals with directing roles
business owners with managing responsabilities
decision makers *
8O%
83%
6
visitorsurvey
* Autonomous purchasing managers & team purchasing managers combined
WHO VISITS
by:
Professional visitor profile
over 90% seek new products, new trends in the first place besides
looking for new opportunities to network with high-profile companies
in order to start business with
MADE expo satisfied 99%of professional visitors
95% of professional visitorsdeclared that their
expectations were exceeded,(a growing figure comparated
to 2017)
over
90% 99%*95% 85% 95%
7
*very (67%) & fairly (32%) combined
visitorsurvey
2017 20172019 2019
very high and growing satisfaction
+90% +4% +95%
by:
MADE expo is an unmissable appointment
MADE EXPO ACCORDING TO PROFESSIONAL VISITORS
8
visitorsurvey
of surveyed professionals would recommend a visit to their colleagues(2017 = 89%)
91%
Business is crucial at MADE:
51% admits starting business relationships or signing orders during the show
Foreign and first-time visitors’ overall show rating is on the up
On average targets were more satisfied of their visits compared to 2017, mostly for the show growing specialization and relevance
by:
VISITOR EXPECTATIONS
All MADE expo 2017 Product Sectors satisfied or exceeded visitors’ expectations*
* Satisfied or exceeded combined
95%
95% 84% in 2017
88% in 2017 91% in 2017
85% in 2017
95%
93%
9
visitorsurvey
by:
FOREIGN VISITORS
94% 94% 96% 94% will most likely visit the
next edition 96%
10
visitorsurvey
will strongly recommend
visiting the show
96%FOREIGN VISITORS
by:
MADE EXPO for professional visitors
SATISFACTION MEETS ALL TARGETS
11
visitorsurvey
Total
Designer/Architects
Facilitators
Builders/Contractors
Installers/Craft Businesses
by:
Extremelysatisfied
Extremelysatisfied
Verydissatisfied
Verysatisfied
Somewhatsatisfied
Somewhatdissatisfied
Verydissatisfied
A strong media coverage
Over than 800 media releases (Tv - Press - Radio - Web) generating 30 Million prospective contacts and over than 1,500 posts on media channels
12
media
by MINESI: october - march 2019
Local & national daily newspapers Affari&Finanza_Corriere della Sera _Eco di Biella_Il Giornale_Il Giorno _Il Sole 24 Ore_La Prealpina_La Provincia_La Repubblica_L’Economia_Libero Quotidiano_Quotidiano Nazionale
Trade & architecture publications
Attualità Elettrotecnica_Business Weekly_Casa&Clima_Casabella _Casantica_Cose di Casa_Datalignum_DDN_Edilportale_Elle Decor_Ferrutensil_Guida Edilizia_I Love Parquet_Icon Design_IFDM_Il Giornale dell’Architettura_Il Quotidiano Immobiliare_Infobuild_Ingenio-web_Interni_IoArch_Isplora_La Verniciatura del Legno_Living_Modulo_Monitorimmobiliare_Pambianco Design_Passione Design_Platform_Professional Parquet_Serramenti + Design_TendaIn_Tende e Schermature Solari_The Plan_Tuttoedilizia.home.design_Ville & Casali_Xylon_YouBuild
National TV
Italia 1_Radio Capital_Radio Marconi_RAI 3_RAI Radio 1_TGCOM 24
Foreign Media
Ait _ Archiproducts _ Architektur Aktuell _ Asb _ Asb Portal _ Bauelemente Bau _ Bauelemente Bau Bg _Blueprint _ Bm Building _ Cobouw _ D’architectures _ De Architect _ Diseno Interior _Elle Décor Francia _ Elle Dècor Russia _ Floor Forum _ Focus Archi _ Frameweb _ Gff _Hk _ Holz-Zentralblatt _ Idea _ Me Architect_ On Diseno _ Oris _Project Baltia _ Project Russia _ Spectrooms _ Ventanas Puertas Y Cerramientos _ Verre Menuiserie _Windows Active _ XXI _ Zeppelin
...Also on social media
13
media
*January | March 2019
FANBASE +25,000 followers 30% higher than 2017 edition
(Facebook - Twitter - Linkedin - Instagram)
Over than 300 contents
posted from January 1st to March 31st 2019 on social channels
Facebook posts, by themselves, generated well
over 140,000 involved userswho used MADE’s contents more than 18,000 times
Instagram official hashtag #madeexpo has been tagged
over 5,000 times
A great SUCCESS On SOCIAL media
WHAT our exhibitors had to say
Besana Moquette
Garofoli Spa
Dickson ConstantCromology ItaliaMADE expo is going very well. Our
company has always been here
and this year there is so much
substance, people are serious,
they know what they want, they
are experts, so for us it’s also an
opportunity to understand what the
market needs. Our general feeling
is positive. We have registered a
lot of Italian but also international
visitors from the Arab countries and
Spain in particular.
The organization at MADE expo is
excellent. We have registered a very high
turnout. Every company in our sector
should believe more in this event - when it
comes to design and architecture related
to building, MADE is very important, a
real demonstration of value. This year we
have had lots of visitors, many Italians but
also from other countries such as Russia,
Middle and Far Eastern countries and
Northern European countries.
We are very satisfied with our
participation at Made Expo 2019.
It was an important opportunity
to dialogue with the entire sales
network and to talk about the many
new products.
We haven’t been to MADE expo for
ten years and so everything is new to
us. In terms of quality the event, the
environments and even the exhibitors
have evolved. As far as our company
is concerned, everything worked very
well and the market responded well.
A thrilling participation and an
unexpectedly huge result for our
company this year! MADE has been
a platform for the launch of a new
project and the store dedicated to
the professionals of decoration
in Italy. Architects, decorators,
painters, craftsmen and companies:
over 600 leads, some of them really
interesting, from about 15 foreign
countries. Now it’s our turn!
Calcestruzzi e Italcementi
Gibus
The event has proved to be very
positive and the interest in our
new products is high. The number
of visits is very significant, even
international ones. From the
national point of view the most
interested are those engineers
who deal with restoration and
restructuring. Designers can
actually touch products and see
how to include them in the future
projects, so for us MADE expo is a
positive experience.
MADE expo 2019 is going very well
for us, we have been positively
surprised by this edition and we
are also satisfied because we have
had an increase in serious visitors.
I’m just sorry for those who didn’t
make it because they will regret not
having been here. Our visitors have
been mostly Italian.
Andrea Besana Owner & Marketing Manager
Besana Moquette
Rita Cadorin Marketing and Development Director
Gianluca GarofoliCEO Garofoli
Claudio ErrigoSales Manager Italy Dickson Constant
Gianfranco BellinCEO Gibus
Roberto CallieriCEO Calcestruzzi and Italcementi
Barbara Pezzini Export Marketing Manager
exhibitors
Cadorin
14
Internorm
Renson
This edition has been interesting,
we have recorded perhaps a little
less inflow but more interest, with
professional operators who were
looking for something specific and
therefore not bland and poorly
targeted enquiries. Our visitors are
mainly national.
MADE expo 2019 went very well, we
had better quality contacts than two
years ago. Mainly national contacts,
with a marginal component of
international visitors but in general
we can consider ourselves satisfied.
Metra
We are completely satisfied with the
turnout, both in terms of numbers
but also in quality, which exceeded
our expectations. A lot of people
are interested in our products and
we are therefore a selected target.
I must say that we are also happy
with the positioning we have set as
well as the size of the stand and the
type of products.
SCIUKER
Logli Massimo
MADE is now confirmed as a very
important biennial event with a
satisfactory turnout both on the first
two days and also at the end. The
foreign presence is very important,
visits are always equally balanced
between quantity and quality, also in
terms of new customers. I can happily
state that it was a splendid edition.
MADE expo 2019 is giving us a lot
of satisfaction. There are many
visitors and they like the stand.
Being present for the first time in
synergy with Saint-Gobain - which
has acquired us - is a reason for us
to have brought back a large glass
manufacturer after many years at
an event that is all about building
and architecture. The event is going
well so we are very satisfied.
Daniele La SalaCEO Internorm Italia
Logli MassimoCeo and General Manager
Enrico ZampedriCEO Metra
Federico CeredaArea Sales Manager Italy Renson
Marco CiprianoCeo System Srl - Sciuker
exhibitorsWHAT THE MEDIA REPORTED
15
WHAT THE MEDIA REPORTED media
LA REPUBBLICA
IL SOLE 24 ORE
ANSA
IL CORRIERE DELLA SERA
Tarvan Mabry and Keith Tsang came
from New York to touch by hand the
quality of finished windows . They
found surprising and appealing
products such as the thermal break
minimal frames.
Extremely qualitative technical
solutions and manufacturing
processing attracted them and many
other visitors as displayed in 8 halls
by over 900 exhibiting companies in
the Interiors, Windows and Building
Envelope, Construction, Materials and
Services sectors.
Building connections. MADE expo’s
message is clear: strengthening the
ties among companies, associations,
professions, universities and
the territory for relaunching the
building industry.
Digitalization is in the spotlight
at MADE expo and represents a
transversal driver in the building
chain. “Connections” were the
protagonists of the exhibition…
IL GIORNALE. IT
Building, Architecture and the
whole “Living & Housing Systems”
are on show at MADE expo. It’s not
just a mere exhibition of companies,
products, materials and projects but
the real occasion for relaunching,
as strong as ever, the themes of
the construction site “green light” .
Decree and the building investment
boosting.
The building industry world aims
at re-launching the sector and
shows to be ready for a change in
terms of innovation backed by the
following drivers: comfort, security,
sustainability and technology, thus
boosting the domestic economy.
These signals were well interpreted
at the ninth edition of MADE expo.
MODULO
ELLE DECOR
IL GIORNALEDELL’ARCHITETTURA.COM
Encouraging signs from the 9th
edition of the most important Italian
Architecture and Building exhibition
who closed its doors a few days ago.
Debates and talks have brought
such hot topics as the construction
works “green light” Decree and
the re-launch of the building
industry at the center of the Italian
Government’s agenda.
At MADE expo the Design Box
installation by Elle Décor Italy
curated by Calvi Brambilla Studio
tells the Value of materials and
finishes in the architectural project
in the most immersive way.
In a world where architecture seems
to live only on Instagram and social
media channels (...), there’s someone
who promotes, organizes and “build”
the Italian biggest exhibition in the
Construction industry and it’s being
doing it since 2008.
General and specialized press - Italy
LIVING.CORRIERE.IT
The Future in Housing is not only
made of automation, security
systems and building details that
make doors, windows and closures
in general safer. MADE expo has
focused on ecology and invisible
comfort in the construction systems
for the residential buildings as well.
GUIDAFINESTRA.IT
The Forum on Windows and Doors
titled “Special Serramentour” at
MADE expo 2019 has registered
over 1,000 attendees who crowded
31 workshops, 4 round-tables, a few
specialist book launches and many
one-to-one meetings with
the experts.
16
INTERNATIONAL MEDIAPLAN – MADE EXPO 2019 - FROM SEPTEMBER TO 21TH DECEMBER 2018
FOREIGN MEDIA COVERAGE media
17
EASTERN EUROPE / BALKANS
ASBORIS
PROJECT BALTIAPROJECT RUSSIA
BAULEMENTE BAU
SPAIN
ARQUITECTURA DISEÑO INTERIOR
EL CROQUIS VENTANAS PUERTAS
Y CERRAMIENTOS
GERMANY, AUSTRIA, GERMAN-SPEAKING SWITZERLAND
A3BAUAIT
HOLZ-ZENTRALBLATTSPECTROOMS
Specialized press - Foreign countries
FRANCE, FRENCH-SPEAKING SWITZERLAND
D’ARCHITECTUREIDEA PHOENIX
L’ARCHITECTURE D’AUJOURD’HUI
EXE
FRANCE, FRENCH-SPEAKING SWITZERLAND
ARCHISCOBOUW
FLOORFORUMDE ARCHITECT
HA DESIGN
the following foreign media covered made expo
SERRAMENTOURby MADE expo + NUOVA FINESTRA
Speciale
made expo EVENTS events
A captivating event programme focused on the differentproduct sectors
18
events
MADE expo’s platform for experimenting, producing and circulating innovative practices
THE BINOMIALSUSTAINABILITY
& GROWTH
INNOVATIONBETWEEN BIM AND
CONSTRUCTION INDUSTRIALIZATION
5,000 Participants
Commettee of Honour 5 BIM LAB 2 LABS AREAS 1 EXHIBITION
Companies, universities, institutions debated major themes
96 patronages, 262 speakers, 10 sponsor
26 events with training credits given to attending professionals
Pietro BaratonoGabriele BuiaRoberto Callieri Giuseppe CappochinDonato CarleaAdriano CastagnoneStefano Ciafani
Guido FarèCarlo Maria FerroClaudio GuascoLaura MicheliniEmanuele OrsiniFrancesco Peduto Ermete Realacci
Ferruccio RestaGuido SaraccoMaurizio SavoncelliMassimo SessaFederico TestaArmando Zambrano
made expo events
Training credits were given to attending professionalsSponsorsBiopietra_Dickson_Ecosism_Essepi_Irondom_ItalcementiManni Group_Mapei_Nobento_UL
19
made expo events events
The Architecture contest launched by MADE expo in collaboration with the prestigious international Architecture contest Archmarathon - 2nd Edition
212 1,800 4Architectural Studios from all over the world have presented their projects to over 200 companies attracting more than 1,800 industry professionals
ParticipantsB2B meetings
Partners
30
Architecture Firms taking part in the contest: Pool Architekten | SpaceMatters | unarchitecte| Filippo Taidelli Architetto | Linehouse | Boffa Petrone & Partners | Tabanliouglu Architects | Benthem Crouwel Architects | Mesura | Renesa Architecture Design Interiors Studio | Beza Projekt | D/Dock | Vudafieri Saverino Partners | BTArchitetti | Empresa de Desarollo urbano de Medellin - EDU | Aspro Studio | DC 10 Architects | Estudio Vilablanch – Elina Vilà y Agnès Blanch | Enota | El Equipo Creativo | Lot-ek | Compagnie-O architects | Jean-Paul Viguier et Associés | aa-ls Luigi Serboli - Pierangelo Scaroni | Kaan Architecten | Yu Momoeda Architecture Office | Archiplanstudio | Snøhetta
The Panel of Judges Luca Molinari | Matteo Fantoni | Marzia Faranda
Training credits were given to attending Architects
Dirello | Italcementi | TTMRossi
Egoluce20
made expo events
22
events
A dedicated area where thefenestration professionals get together to discuss important topics such as changing regulations, the evolution of the manufacturing process, product performanceand the evolution of the distribution chain through debates,workshops and engaging speeches.
The Live Event for the industry professionals
31meetings
59 speakers
SERRAMENTOURby MADE expo + NUOVA FINESTRA
Speciale
21
made expo events events
An experiential place in which to get carried away by tactile, visual and
chromatic emotions
A concept conceived by ELLE DECOR and designed by the Milan Calvi Brambilla studio. A range of surprising expressions demonstrating the infinite possibilities of the materials on display and the definition of domestic spaces and social places through surfaces able to generate emotions, expressive details and brand new finishes.
30 leading companiesPartner | Agoprofil_Arteferro_Bagattini_Besana_BTicino_Cadorin_Convex_Déco Effeitalia_Emilgroup_Eternoivica_Fantoni_Faraone_Fimet_Garofoli_Giovanardi Lamitex_Mapei_Metropolis_Moose Design_Novowood_Pimar_PorcelanosaSyntarqui_TTMRossi_Wall&decò
Technical Partner | Baxter_Flos_Pedrali_Zanotta
22
made expo & THE CITY events
4 guided tours in collaboration with
200 participants Training credits to attending Architects
Building & Construction Sites - Milano 2019 MADENIGHTat the Triennale di Milano
Torre Libeskind e Piazza Tre Torricon SBGA | Blengini Ghirardelli e One Worksvisita al CANTIERE
Residenze ”NOVETREDICI” e “CORTEVERDE”con CZA | Cino Zucchi Architettivisita al BUILDINGS
ONE WORKS Headquartercon One Worksvisita al BUILDING
THE CORNER -Porta Nuovacon Atellier(s) Alfonso Femia AF-517visita al CANTIERE
SEE YOU AT MADE expo - 10TH Edition17-20 March 2021
[email protected]. +39 051 09 59 41www.madeexpo.it
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