“Research conducted by the Advertising Research Foundation concluded that the emotion of “likeability” is the measure most predictive of whether an advertisement will
increase a brand’s sales.”
Patrick Petersen – #MIE15
Bron: Forbes
“Customers became “demand”, or
“consumers” or “eyeballs”, to be
manipulated, rather than living, feeling
human beings to be delighted.”
Patrick Petersen – #MIE15
Onderzoek 4 februari 2015 Havas media
“Blind voor branded content!”
Patrick Petersen – #MIE15
Obama: visual storytelling
Patrick Petersen – #MIE15
“Ook bleek uit het onderzoek dat schokkende, verrassende, amuserende
en schattige content de sterkste emotionele reacties oproepen.”