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Michael MetcalfYahoo! Social + Local Product
Management
What I’ll talk about…
+ +
SOCIAL NETWORKING
2000-2002
2007-2009
2002-2006
2009-2011
NYC
SF
DC
DC
2000 2002 2004 2008 20102006
NYC DC SFDC
LA SDDC
PHI NYCDC
CHI SF
LON NYCNYC
Social Networks unify contacts across
a wide range of time and space
700
100
500
2005 2010 2015
200
300
400
600
Global Annual Device Sales
Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
Laptops
Desktops
Smartphones
millions
700
100
500
2005 2010 2015
200
300
400
600
Global Annual Device Sales
Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
Laptops
Desktops
Smartphones
Tabletsmillion
s
Sensors
+ Location
+ +
SPATIAL ANNOTATIONS
Spatial Annotations:
User-generated content created in real time
about your current location
Asynchronous Spatial Annotations
Vie
w.io
Mess
age P
art
y
Vid
cinit
y
Grabthar
I work here 9-5pm
There’s a roof garden here. Take elevator to 12th floor.
I planted this tree in 1998 for my son
Video of the performance artist Merlynd who pulled off a remarkable stunt on this bridge…
Not many people know realize this, but this was the site of the wedding…
Here’s a live clip I recorded at the TV on the Radio concert here last week…
700
100
500
2005 2010 2015
200
300
400
600
Global Annual Device Sales
Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
Smartphones
Laptops
Tablets
Desktops
millions
700
100
500
2005 2010 2015
200
300
400
600 Explore & Act
Research
Consume
Research
Smartphone Behavior: Explore & Act
millions
50%
20%
Percent of Global Adult Population Who Own a Smartphone
Adults over age 15, assuming that smartphones are replaced every 2-2.5 years Sources: IDF, Gartner, McKinsey, Yahoo! Research
30%
40%
10%
2011
15%
2012
21%
2013
32%
2014
40%
2015
47%
Grabthar
I work here 9-5pm
There’s a roof garden here. Take elevator to 12th floor.
I planted this tree in 1998 for my son
Video of the performance artist Merlynd who pulled off a remarkable stunt on this bridge…
Not many people know realize this, but this was the site of the wedding…
Here’s a live clip I recorded at the TV on the Radio concert here last week…
Grabthar
SYNCHRONOUS SPATIAL COMMUNICATIONS
Implicit Proximity-Based Social
Network
Spontaneous Groups
Ad Hoc, Vicinity-Based Communication
Spontaneous Location-Based
Networks
Proximity-Based Peer-to-Peer Connections
Location-Based Group Chat
Instant Social Networking
Ambient real-time communication
Place Based Networks
Disposable social network
Real life Instant Social Networking
Implicit Proximity-Based Social Network
Chat with People Nearby
Ad hoc, vicinity-based communication
Spontaneous Location-Based Networks
Proximity-Based Peer-to-Peer Connections
Location-Based Group Chat
Instant Social Networking
Ambient real-time communication
Place Based Networks
Disposable social network
Real life Instant social networking
Spatial Networking
Spatial Networking is real-time communication, collaboration, and media sharing with strangers and friends in your immediate proximity.
Practice time!
You should talk.
A BRIEF HISTORY OF SPATIAL NETWORKING
vermininc
A Brief History of Spatial Networking
1970 1980 1990 2000 20101970
Casual Carpools
1998
LoveGety Nokia Instant
Community
2010
I Saw Youmissed connections
Since the invention of paper
2005
Meetro
2010
Apple iGroupsPatent
SPATIAL NETWORKING TODAY
1980 1990 2000 2011 2020
Spatial Networking | Messaging
Spatial Networking | Dating
Spatial Networking Photo & Media Sharing
LiveShare
Colo
r
LoK
ast
Spatial Networking | Q&A
Ask
Aro
und
Spatial Networking | Games
Spatial Networking | Introductions
Spatial Networking | International
prasenberg
Weeels
Taxi Sharing!
Challenge 1: Critical Mass
2000 2002 2004 2008 20102006
NYC DC SFDC
LA SDDC
PHI NYCDC
CHI SF
LON NYCNYC
Now
2000 2002 2004 2008 20102006
SF
Now
VS
Spatial Networking + Interest Graph
Challenge 2: Platforms
200 million
400 million
1.2 billion
Android Microsoft iOS RIM
Estimated Smartphone Share in 2015*
*Estimates based on Gartner data 4.2011, assuming 2.5 year life span of smartphone
Developers See the Bigger Picture
*comScore, December 2010
200 million
400 million
1.2 billion
2 billion customer
s by 2015
So Do We
*comScore, December 2010
• Yahoo! Is on 5,000+ mobile devices in 42 countries
• 54 million users in the US*
2 billion more
Challenge 3: Monetization
rickyromero
Smooth Wait Times at Rides = Increased Capacity
aaronknox
$$
$
pyhooya
21andinvincible
Challenge 4: Privacy
IF WE GET IT RIGHT…DATA EXPLOSION
fensterbme
• Tourist• Local• Either
walkingsf
Where the Ladies At
THE FUTURE
47%
In 2015…
albanyassociates
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