Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
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Transcript of Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking
@geocalf
Michael Metcalf
Yahoo! Social + Location
What I’ll Cover
1. Where
2. When
3. Why
4. Who
5. How
6. What
1. WHERE
2. WHEN
1. WHERE
3. WHY
?
2. WHEN
1. WHERE
Flickr: cijmyjune
Location is Loaded with Interests
Sportacular
(my interest is waning)
`
Nokia Maps 3D
Hungry Open nowDeal offeredGood for groupsNice day & they have patio
Gluten-free pastriesFamous chef mentioned itReminds of study abroad Paris
Singles come hereFriends are hereChild friendlyGay friendly
Interests = Identity
4. WHO
3. WHY
2. WHEN
1. WHERE
What I like
What I read
What just came into my brain
What you said
Grabthar
Spatial Broadcasting
Grabthar
Conference notes
There’s a roof garden here. Take elevatorto 12th floor.
Audio note from protest
Video of the performance artist performing a remarkable stunt on this bridge…
Photos from a celebrity wedding
Liveclip I recorded at the TV on the Radio concert here last week…
Spatial Annotations
Spatial Annotations
Vie
w.io
Me
ssag
e P
arty
Vid
cin
ity
Sq
uaw
kMe
Blo
ckb
oar
d
Grabthar
Spatial Communications
Grabthar
Spatial Communications
?
5. HOW
4. WHO
3. WHY
2. WHEN
1. WHERE
700
100
500
2005 2010 2015
200
300
400
600
Global Annual Device Sales
Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
Smartphones
Laptops
Tablets
Desktops
millions
6. WHAT
1. WHERE
2. WHEN
3. WHY
4. WHO
5. HOW
Grabthar
Connect Users in Same Place & Time
Spatial Networkingreal-time communication, collaboration, interest matching, and media sharing with strangers and friends in your immediate proximity
Spatial Networking Apps
# of Apps
9.10
5. 11
1998
50
5
Today
1
2005
Let’s Look at a Few
communicate&
collaborate
match interests
F
Flickr: striatic
F
Flickr: thornj
Flickr: Maol
share media
Flickr: crsan
Flickr: matthijs
Where are the developers?
iOS Android Blackberry Windows Ovi
BuzzMob x x
LikeaLittle x
Liveshare x x
LoKast x
Unsocial x x x
Yobongo x
Android & iOS Users7%
92%
40%
20%
11%
176%
Year Over Year User Growth %
27
57
85104
117126
24
39
50
57
63
67
0
50
100
150
200
2010 2011 2012 2013 2014 2015
Android Apple iOS
Mill
ion
s o
f Use
rs in
No
rth
Am
eric
a
Source: Strategy Analytics
New User Behavior: 40% is Largest YOY Increase in Users in Next 4 Years
Critical Mass: iOS & Android Will Reach About Half of Adults in North America
2012
But by August 2011…
August 2011 Source: Comscore
Feature Phones
Blackberry7%
Microsoft
64%
2%
Android
iPhone
16%
10%
Only 1 in 4 Americans are on these platforms
Darkness
50%
20%
Percent of Global Adult Population Who Own a Smartphone
Adults over age 15, assuming that smartphones are replaced every 2-2.5 yearsSources: IDF, Gartner, McKinsey, Yahoo! Research
30%
40%
10%
2011
15%
2012
21%
2013
32%
2014
40%
2015
47%
albanyassociates
In Summary
We Leave Spatial Notes
We Broadcast
We Ask
We Will Network With People in the Same Place