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How to Avoid App Store Rejections with Your Mobile AppsMichaël CHAIZE & Greg WILSON | Creative Cloud Evangelists
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What will you learn during this presentation ?
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PROCESS
DEMYSTIFY
WHY REJECTED ?
WHAT CAN I DO ?
CONCLUSION
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Introduction
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Michaël Chaize
@mchaizeCreativeDroplets.com
Greg Wilson
@gregsramblingsGregsRamblings.com
Fantastic guy MAN
OF
THE YEAR
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Introduction
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Michaël Chaize
@mchaizeCreativeDroplets.com Narcissus
0 rejection
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Introduction
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Michaël Chaize
@mchaizeCreativeDroplets.com Game of Flex (aka Tour de Flex)
3 rejections
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Introduction
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Michaël Chaize
@mchaizeCreativeDroplets.com Smart Aliens
10 rejections
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Introduction
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Michaël Chaize
@mchaizeCreativeDroplets.com Appliness
1 embarrassing rejection
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Who are you ?
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?????? rejection(s)
?
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CONCLUSION
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www.CreativeDroplets.com
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Apple App Store approval process
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1.Develop 2.Test 3.Distribute
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Apple App Store approval process
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1. You buy an iOS developer certi!cate (99$/year)2. You develop your application using the iOS SDK (Xcode), orPhoneGap, or AIR...3. You sign your .ipa for testing and test it on devices4. You create an application in the iTunes Connect portal5. You sign your .ipa for distribution and upload it to Apple6. Apple reviews your application
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iTunes Connect app statuses
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Prepare for Upload
Waiting for Upload
Waiting for Review
Application Loader(Mac OS only)
10 days later In ReviewPriority lane - Once in a life 2 hours to 48 hours
Ready for Sale
Rejected
Resolution Center
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Your app status is in Review
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“Your app is rejected”
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iTunes Connect app statuses
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Demystify the app store
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Demystify the app store
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My! #1Apple doesn’t approve
hybrid applications
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#1 -Apple doesn’t approve hybrid applications
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Objective-C Java NDK C#J2ME C/C++C++ C++
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#1 -Apple doesn’t approve hybrid applications
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Objective-C Java NDK C#J2ME C/C++C++ C+++ +
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#1 -Apple doesn’t approve hybrid applications
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Native Shell
WebView
Native Shell
WebView
Native Shell
WebView
Native Shell
WebView
Native Shell
WebView
Native Shell
WebView
Native Shell
WebView
“Hybrid Apps”
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#1 -Apple doesn’t approve hybrid applications
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JavaScript
OS
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#1 -Apple doesn’t approve hybrid applications
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PhoneGap Build
ipa apk OTA xap wgz ipk
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Demystify the app store
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My! #1Apple doesn’t approve
hybrid applicationsWRONG
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BBC Olympics
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Untappd
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HealthTap
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MAX 2013
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Lil’ Doodle by Andrew Trice
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PhoneGap API Explorer by Christophe Coenraets
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#1 -Apple doesn’t approve hybrid applications
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YES...Apple approves Hybrid applications. You can use the iOS SDK, but also PhoneGap, AIR...Hybrid applications don’t have to look like web applications. Hybrid applications don’t have to look like classic iOS applications.
BUT...Why do we have so many hybrid applications rejected ?
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Demystify the app store
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My! #2Apple review is exact
science
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Demystify the app store
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My! #2Apple review is exact
scienceWRONG
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Who are Apple reviewers ?
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Secret people."ey review hundreds of apps.
"is is a 80% automated, 20% subjective.
Your identity counts.
Your brand counts.
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Marrio# iPhone app
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Avatar South Park
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"e part of subjectivity...
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Smart Aliens free Smart Aliens premium
rejected
APPROVED SAME CODEBASE
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Who are Apple reviewers ?
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If you’re not a big brand, do they support you ?
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Demystify the app store
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My! #3Apple is picky and won’t
support me
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"e Resolution Center
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"e Resolution Center
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App store process - THE MOVIE
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App store process - Submit an appeal
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Apple will call you and coach you
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Demystify the app store
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My! #3Apple is picky and won’t
support meWRONG
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Conclusions
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If your app is rejected, understand why and !x it.Don’t !ght against Apple.
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Reasons why your app can be rejected, and solutions
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It’s a mindset
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Classic reasons for dummies
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1. Private frameworks - Interpreted code2. Follow Apple’s guideline3. Copying existing native functionality4. Inappropriate keyboard type5. Manage lost connection 6. Don’t infringe trademarks7. Don’t mention Steve Jobs8. Don’t hack an airplaneetc...
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"e native experience
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"Reconsider Web-Based DesignsIf you're coming from the web, you need to make sure that you give people an iOS app experience, not a web experience. Remember, people can visit your website on their iOS-based devices using Safari on iOS."
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Phraffle - Rejected
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Do you really need an app ? Why not a web app ?
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Good question
I’m perplexed
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Web application vs. Native application
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Native Applications Mobile Web Applications
Capabilities - Device’s native features, information and hardware
Capabilities - Limited amount ofthe device’s native features
Monetization - App store Monetization - Classic web paywall
Updates - 10 days, not forced Updates - Automatic
Discoverability - the app store is full> Marketing campaign is mandatory
Discoverability - Classic Web SEO
It’s not a trivial choice
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What did Phraffle ?
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h#p://gregsramblings.com/
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Radio X-Track - the website
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Radio X-Track - my !rst design was rejected
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Radio X-Track - Fresh new design - approved
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"e Native experience: Hybrid apps and UI components
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h#p://topcoat.io
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"e Native experience: Performance and architecture
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Backbone Angular
JavaScript frameworks
Mobile frameworks
app-UI
Retina Display Launch time300ms tapTransitionsScrolling
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"e Native experience: Performance and architecture
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Backbone Angular
JavaScript frameworks
Mobile frameworks
app-UI
Retina Displayh#p://coenraets.org/
h#p://coenraets.org/samples/pageslider/index.html
Launch time300ms tapTransitionsScrolling
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"e Native experience: Performance and architecture
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Backbone Angular
JavaScript frameworks
Mobile frameworks
app-UI
Retina Displaywww.tricedesigns.com/
h#p://tricedesigns.com/census/
Launch time300ms tapTransitionsScrolling
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Once your app is approved... Welcome to hell.
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$e users are more hurtful than Apple.
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Less obvious rejection reasons
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“Beta”, “Demo”, “Android”... forbidden words
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Expired certi!cate
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You’re with me. You’re under my protection.
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iCloud storage
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Keep me light.
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Sometimes Apple helps you from the beginning
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Sometimes Apple helps you from the beginning
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What is bad design ?
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What is bad design ?
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Apple business model or app store integrity
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Greg's Toolkitappgratis
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A lot of reasons...
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Resources
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h#p://adobeevangelists.com/ Appliness Creative Cloud > Learn
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CONCLUSION
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You have the power
It’s not exact science
Engage with Apple
Stay classy
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Take the SESSION SURVEY on the MAX COMPANION app
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…for your chance to WIN one of these e-books from Adobe Press
Every survey you submit enters your name to win the daily grand prize -
an Apple® iPod Nano®.
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CONCLUSION
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www.CreativeDroplets.com
@mchaize& @gregsramblings
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