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Transcript of Max2013 rejected apps presentation
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How to Avoid App Store Rejections with Your Mobile AppsMichaël CHAIZE & Greg WILSON | Creative Cloud Evangelists
1
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What will you learn during this presentation ?
2
PROCESS
DEMYSTIFY
WHY REJECTED ?
WHAT CAN I DO ?
CONCLUSION
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Introduction
3
Michaël Chaize
@mchaizeCreativeDroplets.com
Greg Wilson
@gregsramblingsGregsRamblings.com
Fantastic guy MAN
OF
THE YEAR
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Introduction
4
Michaël Chaize
@mchaizeCreativeDroplets.com Narcissus
0 rejection
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Introduction
5
Michaël Chaize
@mchaizeCreativeDroplets.com Game of Flex (aka Tour de Flex)
3 rejections
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Introduction
6
Michaël Chaize
@mchaizeCreativeDroplets.com Smart Aliens
10 rejections
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Introduction
7
Michaël Chaize
@mchaizeCreativeDroplets.com Appliness
1 embarrassing rejection
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Who are you ?
8
?????? rejection(s)
?
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CONCLUSION
9
www.CreativeDroplets.com
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Apple App Store approval process
10
1.Develop 2.Test 3.Distribute
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Apple App Store approval process
11
1. You buy an iOS developer certi!cate (99$/year)2. You develop your application using the iOS SDK (Xcode), orPhoneGap, or AIR...3. You sign your .ipa for testing and test it on devices4. You create an application in the iTunes Connect portal5. You sign your .ipa for distribution and upload it to Apple6. Apple reviews your application
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iTunes Connect app statuses
12
Prepare for Upload
Waiting for Upload
Waiting for Review
Application Loader(Mac OS only)
10 days later In ReviewPriority lane - Once in a life 2 hours to 48 hours
Ready for Sale
Rejected
Resolution Center
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Your app status is in Review
13
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“Your app is rejected”
14
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iTunes Connect app statuses
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Demystify the app store
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Demystify the app store
17
My! #1Apple doesn’t approve
hybrid applications
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#1 -Apple doesn’t approve hybrid applications
18
Objective-C Java NDK C#J2ME C/C++C++ C++
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#1 -Apple doesn’t approve hybrid applications
19
Objective-C Java NDK C#J2ME C/C++C++ C+++ +
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#1 -Apple doesn’t approve hybrid applications
20
Native Shell
WebView
Native Shell
WebView
Native Shell
WebView
Native Shell
WebView
Native Shell
WebView
Native Shell
WebView
Native Shell
WebView
“Hybrid Apps”
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#1 -Apple doesn’t approve hybrid applications
21
JavaScript
OS
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#1 -Apple doesn’t approve hybrid applications
22
PhoneGap Build
ipa apk OTA xap wgz ipk
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Demystify the app store
23
My! #1Apple doesn’t approve
hybrid applicationsWRONG
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BBC Olympics
24
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Untappd
25
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HealthTap
26
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MAX 2013
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Lil’ Doodle by Andrew Trice
28
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PhoneGap API Explorer by Christophe Coenraets
29
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#1 -Apple doesn’t approve hybrid applications
30
YES...Apple approves Hybrid applications. You can use the iOS SDK, but also PhoneGap, AIR...Hybrid applications don’t have to look like web applications. Hybrid applications don’t have to look like classic iOS applications.
BUT...Why do we have so many hybrid applications rejected ?
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Demystify the app store
31
My! #2Apple review is exact
science
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Demystify the app store
32
My! #2Apple review is exact
scienceWRONG
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Who are Apple reviewers ?
33
Secret people."ey review hundreds of apps.
"is is a 80% automated, 20% subjective.
Your identity counts.
Your brand counts.
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Marrio# iPhone app
34
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Avatar South Park
35
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"e part of subjectivity...
36
Smart Aliens free Smart Aliens premium
rejected
APPROVED SAME CODEBASE
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Who are Apple reviewers ?
37
If you’re not a big brand, do they support you ?
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Demystify the app store
38
My! #3Apple is picky and won’t
support me
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"e Resolution Center
39
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"e Resolution Center
40
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App store process - THE MOVIE
41
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App store process - Submit an appeal
42
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Apple will call you and coach you
43
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Demystify the app store
44
My! #3Apple is picky and won’t
support meWRONG
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Conclusions
45
If your app is rejected, understand why and !x it.Don’t !ght against Apple.
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Reasons why your app can be rejected, and solutions
46
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It’s a mindset
47
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Classic reasons for dummies
48
1. Private frameworks - Interpreted code2. Follow Apple’s guideline3. Copying existing native functionality4. Inappropriate keyboard type5. Manage lost connection 6. Don’t infringe trademarks7. Don’t mention Steve Jobs8. Don’t hack an airplaneetc...
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"e native experience
49
"Reconsider Web-Based DesignsIf you're coming from the web, you need to make sure that you give people an iOS app experience, not a web experience. Remember, people can visit your website on their iOS-based devices using Safari on iOS."
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Phraffle - Rejected
50
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Do you really need an app ? Why not a web app ?
51
Good question
I’m perplexed
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Web application vs. Native application
52
Native Applications Mobile Web Applications
Capabilities - Device’s native features, information and hardware
Capabilities - Limited amount ofthe device’s native features
Monetization - App store Monetization - Classic web paywall
Updates - 10 days, not forced Updates - Automatic
Discoverability - the app store is full> Marketing campaign is mandatory
Discoverability - Classic Web SEO
It’s not a trivial choice
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What did Phraffle ?
53
h#p://gregsramblings.com/
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Radio X-Track - the website
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Radio X-Track - my !rst design was rejected
55
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Radio X-Track - Fresh new design - approved
56
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"e Native experience: Hybrid apps and UI components
57
h#p://topcoat.io
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"e Native experience: Performance and architecture
58
Backbone Angular
JavaScript frameworks
Mobile frameworks
app-UI
Retina Display Launch time300ms tapTransitionsScrolling
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"e Native experience: Performance and architecture
59
Backbone Angular
JavaScript frameworks
Mobile frameworks
app-UI
Retina Displayh#p://coenraets.org/
h#p://coenraets.org/samples/pageslider/index.html
Launch time300ms tapTransitionsScrolling
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"e Native experience: Performance and architecture
60
Backbone Angular
JavaScript frameworks
Mobile frameworks
app-UI
Retina Displaywww.tricedesigns.com/
h#p://tricedesigns.com/census/
Launch time300ms tapTransitionsScrolling
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Once your app is approved... Welcome to hell.
61
$e users are more hurtful than Apple.
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Less obvious rejection reasons
62
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“Beta”, “Demo”, “Android”... forbidden words
63
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Expired certi!cate
64
You’re with me. You’re under my protection.
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iCloud storage
65
Keep me light.
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Sometimes Apple helps you from the beginning
66
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Sometimes Apple helps you from the beginning
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What is bad design ?
68
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What is bad design ?
69
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Apple business model or app store integrity
70
Greg's Toolkitappgratis
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A lot of reasons...
71
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Resources
72
h#p://adobeevangelists.com/ Appliness Creative Cloud > Learn
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CONCLUSION
73
You have the power
It’s not exact science
Engage with Apple
Stay classy
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Take the SESSION SURVEY on the MAX COMPANION app
74
…for your chance to WIN one of these e-books from Adobe Press
Every survey you submit enters your name to win the daily grand prize -
an Apple® iPod Nano®.
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CONCLUSION
75
www.CreativeDroplets.com
@mchaize& @gregsramblings
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