The rise of programmatic video

May 2014Hervé Brunet - CEO & Co-Founder

About StickyADS.tv

London Hamburg

Milan

Paris (HQ)

Montpellier (R&D)Madrid

50 employeesin 6 offices across Europe

€ 5M raisedfrom ISAI and Ventech

92 countriesusing our platform

4 yearsof experience in video ad technology

Empowering Publishers for Programmatic video advertising

People’s TV behavior is changingFrom full-focus on one screen in the old days...

1994

...To multi-screen usage in the digital age!

People’s TV behavior is changing

2014

Advertising budgets follow eyeballs

70 %of advertisers want to shift ad spending

Television Online video

Source : IAB Digital Content Newfronts 2013 Attendee Survey“In the next 12 months, how likely do you think it is that media buyers will shift more TV dollars to digital video?”

TV budgets shifting to online video

10%

375M$

Programmatic video buying is on the fast laneIt will be multiplied by 5 between 2013 and 2017

0

500

1000

1500

2000

2012 2013 2014 2015 2016 2017

Non-Programmatic Video Programmatic Video

€ 35.9 m(4.6 %)

€ 119.6 m(12.2 %)

€ 225.5 m(18.7 %)

€ 368.8 m(25.8 %)

€ 503.0 m(30.3 %)

€ 626.5 m(33.2 %)

Video advertising revenue in European Big 5 (€m)Source : IHS 2013

Programmatic video has a strong buyer densityMore than 380 advertisers in January 2014

Up to12xbid density for one

video ad space

Programmatic leads to higher CPMs

Unmatched sell price

Source: internal stickyADS.tv data January 2014

Video is quality inventory made for brandingVideo ads are very different from display ads

Display Video

VSInfinite inventory

Bigger reach but lower quality

Optimize for conversion and sales

Made for performance

Precious inventoryRare space has more value

Build brand with awareness and image

Made for branding

So the opportunity is here

How publishers see video programmatic

Issues to address

Control

Sales conflict

Transparency

Protect assets value

SSP is the gatekeeper of your inventoryProtect the interests of publishers

Publisher Buyers

Your own privatemarketplace

Floor Price

Blacklist

Yield

Reporting

Business Analytics

You are in control!Do business on your own terms

Hervé BrunetCEO & Co-Founderherve@stickyads.tv

100 avenue Charles de Gaulle

92200 Neuilly-sur-Seine FRANCE

+33 1 80 04 19 01

Thanks!