Download - Marketo Sanjay Dholakia Marketing Inspiration Day, 19 juni 2014

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The New Marketing Rules for a Digital World Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia

June 2014


The Rules of Marketing are Being Rewritten


So, what are these new rules?


Demographic Behavioral Segmentation

THEN NOW

New Marketing Rule #1


Mass Advertising 1:1 Communication

THEN NOW


Panasonic Systems

Communications Company

Europe


Point in time Blasts Continuous Relationships

THEN NOW



Few / isolated channels Exploding / integrated channels

THEN NOW



Intuitive decision making Data-driven automation

THEN NOW



THEN NOW

It’s a new world, with new rules

#1

#2

#3

#4

#5

Demographic Behavioral Segmentation

Mass Advertising 1:1 Communication

Point in time Blasts Continuous Relationships

Few / isolated channels Exploding / integrated channels

Intuitive decision making Data-driven automation


Thank you! Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia

June 2014