Marketo Sanjay Dholakia Marketing Inspiration Day, 19 juni 2014
16
Page 1 © 2013 Marketo, Inc. Marketo Proprietary and Confidential The New Marketing Rules for a Digital World Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia June 2014
-
Upload
sap-nederland -
Category
Marketing
-
view
2.188 -
download
0
description
De Marketing Inspiration Day van 19 juni stond volledig in het teken van waardevolle customer experiences. Hoe versterkt u de relatie met uw klanten wanneer u gebruik maakt van opgebouwde inzichten over voorkeuren en gedrag? En hoe overtreffen organisaties -keer op keer- de hooggespannen verwachtingen van hun klanten? Dompel uzelf in een warm bad vol innovaties en ideeën om uw eigen customer experience aan te scherpen. Five New Rules for a New World. We leven in een nieuwe wereld. Met nieuwe regels. Sanjay Dholakai neemt u mee op reis langs vijf regels voor die nieuwe wereld. Bekijk de hele presentatie hier: https://www.youtube.com/watch?v=7Gi-i08yVL8
Transcript of Marketo Sanjay Dholakia Marketing Inspiration Day, 19 juni 2014
Page 1
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The New Marketing Rules for a Digital World Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia
June 2014
Page 2
© 2013 Marketo, Inc. Marketo Proprietary and Confidential Source: Adbusters, 2011
Page 3
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The Rules of Marketing are Being Rewritten
Page 4
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
So, what are these new rules?
Page 5
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Demographic Behavioral Segmentation
THEN NOW
New Marketing Rule #1
Page 7
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Mass Advertising 1:1 Communication
THEN NOW
New Marketing Rule #2
Panasonic Systems
Communications Company
Europe
Page 9
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Point in time Blasts Continuous Relationships
THEN NOW
New Marketing Rule #3
Page 11
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Few / isolated channels Exploding / integrated channels
THEN NOW
New Marketing Rule #4
Page 13
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Intuitive decision making Data-driven automation
THEN NOW
New Marketing Rule #5
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 15
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
THEN NOW
It’s a new world, with new rules
#1
#2
#3
#4
#5
Demographic Behavioral Segmentation
Mass Advertising 1:1 Communication
Point in time Blasts Continuous Relationships
Few / isolated channels Exploding / integrated channels
Intuitive decision making Data-driven automation
Page 16
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Thank you! Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia
June 2014
