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Making your WordPress site more Shareable,
Sociable, and Likeable
Benjamin J. Balter web
Ben.Balter.com email
[email protected] twitter
@BenBalter
The Plan
• Talk– Pushing Content to Social Networks– Pulling Content in from Social
Networks– Encouraging Sharing– Engaging Visitors– Earning Fans– A few Words of Caution
• Genius Bar / Hands On / Q&A
What’s the Goal?
Content is
King
Megaphone v. Cocktail
Party
Hub and Spoke
Hub and Spoke
Push Your Content
Attract Readers to Site
Visitors have Richer Experience
Readers Share Content
Gain Additional Followers/Fans
Better Understanding of Customers
to your Networks
Pushing your Content to your Networks
• Short Urls ( bit.ly, t.co, wp.me )• Manually
– TweetDeck– HootSuite– CoTweet– Etc.
• Semi-Automatically– Simple Facebook Connect / Simple Twitter
Connect– WP to Twitter ( or Twitter Tools / WordTwit )– Leenk.me
to your Site
Pull Social Media to your Site
• Pull in content streams– Facebook Activity Feed / Fan Box– Twitter (via JetPack)
• Embedly– 350+ social media platforms– Automatically embeds by pasting the
standard URL
• Blackbird Pie• Storify
Encourage
S h a r i n g
Encourage Sharing
• AddThis (Integrated Analytics)• ShareThis• JetPack (WordPress.com)• TweetMeme• Sociable (1.2M Downloads)• Sexy Bookmarks (1.4M Downloads)• Or Roll Your Own Network Specific
Buttons (FB Like, +1, etc.)
What Fits Your Site?
Your Visitors
Engage
Engage Your Visitors
• Welcome Messages for New Users (WWSGD)
• Ratings and Ranking (GD Star)• Polls (PollDaddy)• Single Sign-on for Comments
(Janrain, SFT, STC)• Twitter Mentions as Comments• Advanced Commenting (Disqus)
Earning Followers
Build Your Network
• Links to Social Media Profiles– Dedicated page (or contact us)– Sidebar widget
• 100’s of free social media icons online
• Author Bios– Include social media contact info– Include bio below every post
Everything in Moderation
AvoidL e m o n s
Good WordPress Plugins
• Look at the right column of the plugin page
• Recently and frequently updated• High number of downloads• High average rating• Recent support requests• Overall documentation• Full-time developers (sometimes)
Photo Credits
• Cat - http://www.flickr.com/photos/malkoff/135927433/
• Goal - http://www.flickr.com/photos/corscri/1320198723/
• Megaphone - http://www.flickr.com/photos/tranchis/3708549622/
• Wheel- http://www.flickr.com/photos/hitzi/4418320808/
• WaPo - Blame it on the Voices• Buffet -
http://www.flickr.com/photos/jeremybrooks/3450585089/
• Sharing - http://www.flickr.com/photos/ben_grey/4582294721/
• Push - http://www.flickr.com/photos/thristian/4199776764/
• Pull - http://www.flickr.com/photos/the_justified_sinner/6189366691/
• Lemon - http://www.flickr.com/photos/charles_chan/953927351/
• Followers - http://www.flickr.com/photos/dcysurfer/2944307294/
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