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My obsession is with uncompromisingcraftsmanship and perfection
Louis Philippe
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The world keeps evolving and I am alwayssophisticated , trendy and / or distinctive
as different occasions demand.
VAN HEUSEN
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My confidence and my attitude is my own Itsmy world and its my way of doing things
Allen Solly
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I will always provide a wide range of mensfashion apparel and the best advice and service
to ensure you get real value from us.
Planet Fashion
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My ambitions are anchored in the self beliefthat I can dream big in India and make it.
Peter England
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1988 - MaduraGarments wasestablished asApparel Divisionof Madura CoatsLimited inBangalore
1990 -LaunchedVan Heusenthe powerof Dressing
1989 -Launched LouisPhilippe thefirst NationalApparel Brandin India
1993 -LaunchedAllen Solly Unconventional , FridayDressing
1988 2013
1997 -LaunchedPeterEngland Value forMoney
2001 -LaunchedPlanetFashion
2001-02Acquired byAditya BirlaGroup in fromMadura Coatsvyella pic
2005 -LaunchedESPRIT
2007-08Launched PEOPLE
2010 - MG rechristened asMaduraFashion &Lifestyle
2007 - Textiles &Apparel BusinessDirectors Officeformed towardsconsolidating thedomestic T& Abusiness ( MG,JST &GBTL ) of ABG
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Brand
Louis
Philippe
Peter
England
Planet
fashion
Allen
solly
Van
HeusenPeople
The
collective
Company name
Madura fashion and lifestyle
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Madura Fashion & Lifestyles vision is topassionately satisfy the Indianconsumers needs in fashion , style and
value , across wearing occasions, inapparels and accessories trends andcreating markets with the ultimatepurpose of delivering superior value to
all stakeholders.
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Integrity
Commitment
Passion
Seamlessness
Speed
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Company Name: Madura fashion & Lifestyle
Type: private Ltd.
Industry: Garments
Brands : Lp,Vh,As,Pf,Pe,P,Tc
Franchise Stores : 700
Multi brand Outlet : 2000
Founded: 1988
Head Quarter: BangaloreIndia. Key people: Mr. Ashish Dikshit (CEO)
Website: http://www.madurafnl.com
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Established in 1988 by Madura coats
ltd , MFL has its origins in the
erstwhile coats viyella pic Europes
largest clothing supplier
1999, Aditya Birla co, acquired
Madura fashion & Lifestyle to
become the undisputed leader in the
readymade mens industry in
India
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ABL ltd us 3.5billion diversified conglomerate and the plat form that has launched many
new business for India's premier business house.
ABL has a portfolio manufacturing as well as service sector business its umbrella ranging
from textile to financial service.
The razor sharp focus on each business has made it a leading player in most segments,
including viscose filament yarn, carbon black, branded garments , agriculture business
textiles and insulators
The razor sharp focus on each business has made it a leading player in most segments,
including viscose flout yarn, carbon black, branded garments, agriculture business textiles
and insulators.
ABL ltd ,through its subsidiaries and joint ventures, has made successful forays into life
insurance, telecom, BPO,IT service, Asset mgmt & financial service. provided by an
intellectual capital of over 50,000employees and on mix revenue and profit stream. The co
is in a strong position to invest in high growth business to maximize long-term share
holder gains
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MFL is the one of the fastest growing company. It is the leading player in the retail
market.
The companies' brand portfolio includes product line that range from affordable and
mass market to luxurious high end style and cater of every age group , from children &
youth to man &women
MFL reaches its discerning customer through an exclusive network comparison more
than 1,300 stores , covering 1.5 million Sq feet of retail space, and it present in more
than 2,000 premium multi brand stores and 100 departmental stores
The collective offers a unique blend of global fashion , international trends and
innovative customer services to customer in Bangalore, Mumbai , Delhi, Delhi NCR ,
Chandigarh & Pune
Planet fashion the multi brand ,apparel retailing arm of Madura Fashion & Lifestyle,
housing the companies' in house and other brands, is the largest chain of stores of its
kind in India
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MFL marked the foray into luxury mono brand business in India by launching the
quintessential British mens luxury clothing and accessories brand hacked
London through a joint venture with the UK firm
Recently company launched Trendim.com
Innovative design & MFL has 9001-2000 accreditation with periodic internal
audits
MFL is an IT and web enabled organization, They used ERP & SAP system
MFL is a global supplier for premium international brand such a E-spirit S
Oliver, MONOPRIX
MFL sources only from factories that are complaint with the factory Act, and eachfactory is independently audited by the international textile service (ITS) and
societies generate surveillance (SGS) for international clients such as LP, marks &
Spencer and VH
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Segments
Cotton
Terylene,
Rayon, pearl
Chemicals
Leather
Garments
Accessorieslothing's
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Shirts
Trousers
Denims Suits
T-shirts
Ladies wear
Pocket square
Tie
Shoe
Belt
Wallets Bags
Cufflinks
Garments Accessories
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AHISH DIKSHIT
CEO, Madura f&L
KUMAR MANGALA
BIRLA , ABL-
chairman
PRANAB BARUA
Business director,
Apparel retail
Puneet kumar,vice president
Sarthak Raychaudhuri, Head
Vikas Agarwal
Mohana Sundaram
Dr Naresh Tyagi, Head
R Parthasarathy, Head
Lal Sudhakaram, Head
Sales Operations
- Human Resources
- Head, Commercial
- Head, controller
- Product development & Quality Assurance
- Retail Business Development
- Manufacturing, Madura Clothing
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MFL have manufacturing facility . Accessories they adopt other vendor Industry.
Raw materials : The core collection garments using raw-materials in India. Others
are imported.
ISO 9001 certified
ISO27001certification : the certification covers all its factories, warehouse and
regional & corporate office across all countries.
Ware houses and Manufacturing are in two place Bangalore & Gujarat.
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Online marketing for customer: MFL online marketing
system is helping the company in lot of ways, providing all
the necessary information to the customer. It is an unique
way of promotion
Foreword integration
Discount/point Card
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RECRUITMENT
Lera test: written exam
Group discussion (GD)
Interview
Training: 1 week training program
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Billing Method using SHOPPER
Grooming
Appraisal for rating system
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Wear occasion Brands Wear occasion Brands
Louis Philippe& Van heusen
Zodiac Park Avenue Arrow Blackberry Tommy
Hilfiger Jacken Jones Zara Mango Promod
Calvin Kevin Diesel
Peter England John Players Belmonte Genesis-
Basics Turtle John Miller denizen
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Wear occasion Brands Wear occasion Brands
Allen Solly Provogue Levis Wills
Lifestyle Color Plus U.Spolo Benetton Parx Catmoss Gini& Johny
Lilliout
Espirit TommyHilfiger
Jackn Jones Zara Mango Promod Calvin Klein Diesel
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SOP procedures to enhance and standardize store
operations
Consumer feedback and complaint processes to capture
consumer opinion and closely engage with the consumer.
Store engagement processes to effectively manage store
staff recruitments, training, evaluation and reward
mechanisms.
A franchisee framework to enhance the quality of
relationship with franchisees
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A Brand Retail identity guide to express and standardize
the brand point of view in terms of looks and ambience in
retail.
A Mystery Shopper Programme to monitor the level of
adoption of the above initiatives at store and identity areas
of improvement.
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Helping Vidya write: MFL spread across
different offices and manufacturing
locations, raised funds and donated booksto help disadvantaged students at Govt
school around its manufacturing units in
Bangalore.
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Sustainability
Disability (empowering the physically challenged)
Benevolent activities for the workforce
Education
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