Madura Fashion &Lf (2)

8/10/2019 Madura Fashion &Lf (2)

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My obsession is with uncompromisingcraftsmanship and perfection

Louis Philippe


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The world keeps evolving and I am alwayssophisticated , trendy and / or distinctive

as different occasions demand.

VAN HEUSEN


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My confidence and my attitude is my own Itsmy world and its my way of doing things

Allen Solly


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I will always provide a wide range of mensfashion apparel and the best advice and service

to ensure you get real value from us.

Planet Fashion


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My ambitions are anchored in the self beliefthat I can dream big in India and make it.

Peter England


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1988 - MaduraGarments wasestablished asApparel Divisionof Madura CoatsLimited inBangalore

1990 -LaunchedVan Heusenthe powerof Dressing

1989 -Launched LouisPhilippe thefirst NationalApparel Brandin India

1993 -LaunchedAllen Solly Unconventional , FridayDressing

1988 2013

1997 -LaunchedPeterEngland Value forMoney

2001 -LaunchedPlanetFashion

2001-02Acquired byAditya BirlaGroup in fromMadura Coatsvyella pic

2005 -LaunchedESPRIT

2007-08Launched PEOPLE

2010 - MG rechristened asMaduraFashion &Lifestyle

2007 - Textiles &Apparel BusinessDirectors Officeformed towardsconsolidating thedomestic T& Abusiness ( MG,JST &GBTL ) of ABG


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Brand

Louis

Philippe

Peter

England

Planet

fashion

Allen

solly

Van

HeusenPeople

The

collective

Company name

Madura fashion and lifestyle


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Madura Fashion & Lifestyles vision is topassionately satisfy the Indianconsumers needs in fashion , style and

value , across wearing occasions, inapparels and accessories trends andcreating markets with the ultimatepurpose of delivering superior value to

all stakeholders.


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Integrity

Commitment

Passion

Seamlessness

Speed


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Company Name: Madura fashion & Lifestyle

Type: private Ltd.

Industry: Garments

Brands : Lp,Vh,As,Pf,Pe,P,Tc

Franchise Stores : 700

Multi brand Outlet : 2000

Founded: 1988

Head Quarter: BangaloreIndia. Key people: Mr. Ashish Dikshit (CEO)

Website: http://www.madurafnl.com
http://www.madurafnl.com/http://www.madurafnl.com/


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Established in 1988 by Madura coats

ltd , MFL has its origins in the

erstwhile coats viyella pic Europes

largest clothing supplier

1999, Aditya Birla co, acquired

Madura fashion & Lifestyle to

become the undisputed leader in the

readymade mens industry in

India


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ABL ltd us 3.5billion diversified conglomerate and the plat form that has launched many

new business for India's premier business house.

ABL has a portfolio manufacturing as well as service sector business its umbrella ranging

from textile to financial service.

The razor sharp focus on each business has made it a leading player in most segments,

including viscose filament yarn, carbon black, branded garments , agriculture business

textiles and insulators

The razor sharp focus on each business has made it a leading player in most segments,

including viscose flout yarn, carbon black, branded garments, agriculture business textiles

and insulators.

ABL ltd ,through its subsidiaries and joint ventures, has made successful forays into life

insurance, telecom, BPO,IT service, Asset mgmt & financial service. provided by an

intellectual capital of over 50,000employees and on mix revenue and profit stream. The co

is in a strong position to invest in high growth business to maximize long-term share

holder gains


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MFL is the one of the fastest growing company. It is the leading player in the retail

market.

The companies' brand portfolio includes product line that range from affordable and

mass market to luxurious high end style and cater of every age group , from children &

youth to man &women

MFL reaches its discerning customer through an exclusive network comparison more

than 1,300 stores , covering 1.5 million Sq feet of retail space, and it present in more

than 2,000 premium multi brand stores and 100 departmental stores

The collective offers a unique blend of global fashion , international trends and

innovative customer services to customer in Bangalore, Mumbai , Delhi, Delhi NCR ,

Chandigarh & Pune

Planet fashion the multi brand ,apparel retailing arm of Madura Fashion & Lifestyle,

housing the companies' in house and other brands, is the largest chain of stores of its

kind in India


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MFL marked the foray into luxury mono brand business in India by launching the

quintessential British mens luxury clothing and accessories brand hacked

London through a joint venture with the UK firm

Recently company launched Trendim.com

Innovative design & MFL has 9001-2000 accreditation with periodic internal

audits

MFL is an IT and web enabled organization, They used ERP & SAP system

MFL is a global supplier for premium international brand such a E-spirit S

Oliver, MONOPRIX

MFL sources only from factories that are complaint with the factory Act, and eachfactory is independently audited by the international textile service (ITS) and

societies generate surveillance (SGS) for international clients such as LP, marks &

Spencer and VH


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Segments

Cotton

Terylene,

Rayon, pearl

Chemicals

Leather

Garments

Accessorieslothing's


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Shirts

Trousers

Denims Suits

T-shirts

Ladies wear

Pocket square

Tie

Shoe

Belt

Wallets Bags

Cufflinks

Garments Accessories


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AHISH DIKSHIT

CEO, Madura f&L

KUMAR MANGALA

BIRLA , ABL-

chairman

PRANAB BARUA

Business director,

Apparel retail

Puneet kumar,vice president

Sarthak Raychaudhuri, Head

Vikas Agarwal

Mohana Sundaram

Dr Naresh Tyagi, Head

R Parthasarathy, Head

Lal Sudhakaram, Head

Sales Operations

- Human Resources

- Head, Commercial

- Head, controller

- Product development & Quality Assurance

- Retail Business Development

- Manufacturing, Madura Clothing


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MFL have manufacturing facility . Accessories they adopt other vendor Industry.

Raw materials : The core collection garments using raw-materials in India. Others

are imported.

ISO 9001 certified

ISO27001certification : the certification covers all its factories, warehouse and

regional & corporate office across all countries.

Ware houses and Manufacturing are in two place Bangalore & Gujarat.


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Online marketing for customer: MFL online marketing

system is helping the company in lot of ways, providing all

the necessary information to the customer. It is an unique

way of promotion

Foreword integration

Discount/point Card


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RECRUITMENT

Lera test: written exam

Group discussion (GD)

Interview

Training: 1 week training program


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Billing Method using SHOPPER

Grooming

Appraisal for rating system


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Wear occasion Brands Wear occasion Brands

Louis Philippe& Van heusen

Zodiac Park Avenue Arrow Blackberry Tommy

Hilfiger Jacken Jones Zara Mango Promod

Calvin Kevin Diesel

Peter England John Players Belmonte Genesis-

Basics Turtle John Miller denizen


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Wear occasion Brands Wear occasion Brands

Allen Solly Provogue Levis Wills

Lifestyle Color Plus U.Spolo Benetton Parx Catmoss Gini& Johny

Lilliout

Espirit TommyHilfiger

Jackn Jones Zara Mango Promod Calvin Klein Diesel


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SOP procedures to enhance and standardize store

operations

Consumer feedback and complaint processes to capture

consumer opinion and closely engage with the consumer.

Store engagement processes to effectively manage store

staff recruitments, training, evaluation and reward

mechanisms.

A franchisee framework to enhance the quality of

relationship with franchisees


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A Brand Retail identity guide to express and standardize

the brand point of view in terms of looks and ambience in

retail.

A Mystery Shopper Programme to monitor the level of

adoption of the above initiatives at store and identity areas

of improvement.


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Helping Vidya write: MFL spread across

different offices and manufacturing

locations, raised funds and donated booksto help disadvantaged students at Govt

school around its manufacturing units in

Bangalore.


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Sustainability

Disability (empowering the physically challenged)

Benevolent activities for the workforce

Education


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Madura Fashion &Lf (2)

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