PAPERMAKING THE RIGHT CHOICE
Paper can be the most expensive component in a publication—often 30-50%of the total cost.
FACTORS THAT AFFECT COST
What size paper does the publication require?
Which paper stock is appropriate and meets the budget?
How will the paper be folded, bound, delivered?
STANDARD U.S. PAPER SIZESBusiness card—2x3.5
Index card—3x5, 4x6, 5x8
Letter—8.5x11
Legal—8.5x14
Tabloid—11x17
U.S. sizes are measured in inches; European paper is measured in metrics.
PAPER STOCK
Bond
Cover stock
Newsprint
Book
Coated
Glazed (glossy)
Matte
Deckle edge
Acid-free
Vellum
Safety
Linen
Bible
Parchment
Granite
The publication itself and the method of printing will typically determine the paper stock needed.
PAPER STOCK Another factor in selecting the correct paper
stock is the paper weight
Definition: The actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; also known as ream weight (500 sheets = ream)
Basic Size Example: bond paper 17x22, cover stock 20x26
If 500 sheets of bond paper at 17x22 weighs 20 pounds, the paper is described as 20# paper
PAPER FOLDSPaper folds can add interest to a
publication and catch the reader’s attention.
It can also add to the cost of the publication.
Publications can be folded by hand or by using an automatic paper folder
PAPER FOLDSAccordion—a zig-zag fold
with parallel folds that go in opposite directions; alsoknown as zig-zag OR z-fold
Gate fold—folds the sidesin toward the middle of a page
PAPER FOLDSTri-fold—two parallel folds resulting in
three panels on each side of the paper; also known as brochure fold or spiral fold
Half fold—divides the page in half; often called a booklet fold
PAPER BINDINGDefinition: the joining of pages with
either wire, glue or other means
If a multiple-page document requires binding, there are a number of choices. The most frequent choices are: saddle stitch, punand perfect binding.
Any binding choice will increase the cost of the publication
SADDLE STITCHSaddle stitch—a type of binding that
staples down the middle of folded pages; frequently used to assemble booklets
PUNCH AND BINDPunch & bind---type of
binding that secures pages by using metal combs/wires or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened
PERFECT BINDINGPerfect binding—to
bind pages together with glue to create a book; technique used on paperback books.
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