LINKEDIN INTRODUCTION
Learning Objectives
• A brief introduction to the professional networking site LinkedIn.
• Instructions to create and personalize your account.– LinkedIn Apps
• Learn about network invites and about first, second and third level connections.
• LinkedIn’s internal messaging system.
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What is LinkedIn?
• LinkedIn is a professional networking site that allows users to take the classic card exchange into the online realm.
• LinkedIn provides users with the ability to connect with first degree connections and be introduced to second and third degree connections.
• Put together a summary of your expertise and accomplishments.
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LinkedIn Today
• Started in 2003, the site has over 63 million members. Members are from 200 countries.
• The service is free but fee-based memberships are available.
• The site is available in the following languages: English, French, German, Italian, Portuguese and Spanish
• Both job seekers and employers can connect.
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CREATING YOUR LINKEDIN ACCOUNT
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Filling out the form
Visit www.linkedin.comWhat you will need:
- Personal email address - You can set up a personal email account with Gmail, Hotmail, Yahoo! Mail, etc. - Password
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Your profile - picture
• You can choose to add a picture.– Upload the most
professional picture you have – 4MB limit.
– Crop picture.– Choose photo visibility
settings.
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Your profile - details
• List your current and past positions.– Can be as detailed as
you would like to be.
• List your education.• Your professional
summary and specialties.
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Your profile – contact import
• Use the site’s import option to import your contacts from your webmail.
• You can choose to skip this option and add connections manually.
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Your profile - getting checked out
On your homepage, you can view the number of times people have viewed your profile.- Click on the highlighted text to view visitor information.
- Information provided depends on visitor’s privacy settings.
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INVITATIONS
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Invitations to join your network
You can choose to invite when you visit a professional’s profile:– On the top right hand
side of the profile you will see the opportunity to add the person to your network.
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How do you know the invitee?
Once you choose to invite, you will be asked how you know the person.
• You can edit the personal note that goes along with the invite or use the generic message.
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Mass invite/webmail invite
Choose to add connections using the green Add Connections button on your LinkedIn home page.- You have the option to search your email contacts or input email addresses to send invites.
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Receiving a connection request
You’ll receive a connection request in your Inbox.
• Depending on email notification settings, you may also receive an email to alert you of the invite request.
• Once the request is accepted, you can choose to archive it.
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People you may know
On your home page, LinkedIn will recommend people to connect with under the People You May Know box.- By clicking on the X near their name, you can choose not to have their name shown.
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Connecting styles
• LinkedIn preferred way of connecting– Only connect to those
you know.• Unless you disallow, your
connections will be able to see your network and ask for introductions.
• Your connections may ask you to recommend them on their work.
• LinkedIn Open Networker (LION)– Very open to making as
many connections as possible.
– May include their email address on their profile.
– Will receive warning email if enough invitees indicate they do not them.
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CONNECTIONS AND YOUR NETWORK
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Connections
• 1st degree connections are those that you have directly invited or have accepted their invite.
• 2nd degree connections are those who are friends of friends
• 3rd degree connections are those connected to a friend of a friend.
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Introductions
You can ask for an introduction to those within another connection’s network.- The person you send your request to must approve for it to be sent on.
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How to work your network - career
Why build up a large network? The 1st, 2nd, and third degree connections may be your “in” to a new career opportunity.
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How to work your network – contact settings
Review your connection’s contact settings to see their preferences. - Tap your network for the expertise you need at the right time.- Connect with past or current colleagues for references.
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How to work your network – receiving recommendations
Request recommendations from those familiar with your work – either at past or current organizations. - Recommendations can be for non-employment related work also (ex: committees)
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How to work your network – making recommendations
Nurture your professional relationships. In addition to requesting/accepting recommendations, make sure to recommend those exceptional colleagues.
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LINKEDIN INTERNAL MESSAGING SYSTEM
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LinkedIn Inbox
Message center from those who are connected with you or those who want to connect.- Messages may include InMails, Introductions, requests to join groups you have created, etc.
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Message out of your network: InMail
Want to message someone who is out of your network?- Send an InMail.
- Must have a paid account.
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Message inside your network
If you would like to send a message to a connection whose profile you are visiting, on the right hand side – click Send a message.
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Message inside your network
Rolling over the Inbox link at the top of your homepage will allow you to compose a message to the LinkedIn connections you select. - You can choose to have a copy sent to your email.
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LINKEDIN APPS
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LinkedIn app review
• Box.net Files• Polls• SAP Community Bio• Blog Link• SlideShare
Presentations• Google Presentations
• Reading List by Amazon• Events• Huddle Workspaces• Tweets• Company Buzz• My Travel• WordPress
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LinkedIn apps
Applications (apps) in LinkedIn allow you to provide profile visitors with access to trip information (TripIt), presentations (SlideShare) events you are attending (Events app), etc. - Apps are optional.
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CONCLUSION
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