LESSONS LEARNED FROM THE SUMMIT OF MT. EVEREST
STEVEN PEARSON
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
GETTING TO EVEREST BASE CAMP
PREPARATION
TOOLS
TEAM
CLIMBING MT. EVEREST
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
GETTING TO EVEREST BASE CAMP
PREPARATION
TOOLS
TEAM
CLIMBING MT. EVEREST
PREPARE YOUR BUSINESS
Steven Pearson | Friendemic | CEO | [email protected]
Don’t show up at Everest Base Camp unready to climb.
Be ready to have the world see everything
you do.
PREPARE YOUR OBJECTIVES
Steven Pearson | Friendemic | CEO | [email protected]
Awareness
Familiarity
Consideration
Purchase
Loyalty
ORGANIC Your own posts
EARNEDSomeone else’s posts about you
PAIDPaid advertising
What is your social objective?
•Branding?•Impressions?•Conversations?•Web traffic?•Lead submissions?•More positive reviews?•Fewer negative reviews?•Improved SEO?
#1 Reason Everest permit holders don’t make the summit:they decide they don’t want it any more.
PREPARE FINANCIALLY
Steven Pearson | Friendemic | CEO | [email protected]
Social media done right requires at least some knowledge, time and money.
If you expect it to be amazing for no cost or no effort, of course you’ll be disappointed.
Remember you get what you pay for. If you’re paying a vendor $300/mo, don’t expect much.
Mt. Everest is not cheap:•Permit: $12,000•Oxygen: $4,000•Travel: $3,000•Supplies: $6,000•Sherpa Support: $7,000
My total Everest cost: $32,000
For many is it 2-3x that.
PREPARE A SCHEDULE
Steven Pearson | Friendemic | CEO | [email protected]
• Make a content calendar regularly (monthly)• Define objectives and strategy• Sync social with other marketing efforts
Steven Pearson | Friendemic | CEO | [email protected]
GETTING TO EVEREST BASE CAMP
PREPARATION
TOOLS
TEAM
CLIMBING MT. EVEREST
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
REPUTATION TOOLS
Steven Pearson | Friendemic | CEO | [email protected]
• You need to know when you get new reviews online and you need to know quickly. Almost impossible to do well by hand; get yourself a tool!
• Lots of providers; several are extremely low-cost for just the software tool. Some are even free (with severe limitations)
PUBLISHING TOOLS
Steven Pearson | Friendemic | CEO | [email protected]
• Schedule content in advance• Manage multiple networks more efficiently• Inexpensive (or even free with limitations)
ANALYTICS
Steven Pearson | Friendemic | CEO | [email protected]
• Measure the results of your work on social media• Lots of good data for free on insights.facebook.com, analytics.twitter.com• Worth a couple of dollars to get good consolidated reports from a vendor (often
with recommendations / support from an account manager), especially for group management
Steven Pearson | Friendemic | CEO | [email protected]
GETTING TO EVEREST BASE CAMP
PREPARATION
TOOLS
TEAM
CLIMBING MT. EVEREST
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
DON’T UNDER-INVEST ON YOUR TEAM
Steven Pearson | Friendemic | CEO | [email protected]
Oh, my 17 year old niece manages my media buys for TV and radio.
Have you ever heard a dealer say…
Let’ s just have our intern or the receptionist manage our website in whatever free time she can scrounge up.
The vendor who does my Google AdWords campaigns doesn’t provide detailed analytics or ROI measurements, but that’s ok. You just can’t measure some things.
Make sure you have the right team on board!
HAVE THE RIGHT TEAM
Steven Pearson | Friendemic | CEO | [email protected]
• Don’t rely on a single person.
• Be prepared for the unexpected but inevitable life events
• Good social media requires multiple, different skillsets
Social done right requires a team
Steven Pearson | Friendemic | CEO | [email protected]
GETTING TO EVEREST BASE CAMP
PREPARATION
TOOLS
TEAM
CLIMBING MT. EVEREST
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Steven Pearson | Friendemic | CEO | [email protected]
Contact Info
Full Name:
Company:
Job Title :
Email:
Steven Pearson
Friendemic Inc.
CEO
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