Download - Lean communication

Lean Communication

to achieve

Corporate Communication Governance

www.lucaleonardini.com

http://www.lucaleonardini.com


The vision

Lean Communication helps to align the

Corporate Communication Governance

to the new and always changing markets needs.

luca leonardini www.lucaleonardini.com





Corporate information today is managed, modified, shared, stored

from a number of different and destructured information pools

INFORMATION POOL

Communication today






INFORMATION POOL

All conversion and tranformation processes have currently created and consolidated

an intermediate level of communication

which has become a critical factor for different company areas.

Information must be free from the technology and

must be always ready to be used or assembled.

Communication today






Social Network

Web

Apps

Print

Customers

Interfaces & Services

OTHERPOOLS

INFORMATION POOL

Intermediate level of

conversion & tranformation processes

Marketing & Communication today






JUST A UNIQUE INFORMATION POOL

Lean Communication & Marketing

Social Network

Apps

Customers

Interfaces & Services

Web


PrintOTHERPOOLS





Real time multichannel information distribution

without workflow redundancies

Benefits of Lean Communication

1. consolidating the value of internal processes;

2. contributing to brand globalization;

3. increasing productivity with the same resources;

4. time-to-market reduction;

5. more efficient management control;

6. reducing costs.




