Lean communication
7
Lean Communication to achieve Corporate Communication Governance www.lucaleonardini.com
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The Lean methodology applied to corporate communication governance to support better and faster alignements to markets needs.
Transcript of Lean communication
Lean Communication
to achieve
Corporate Communication Governance
www.lucaleonardini.com
The vision
Lean Communication helps to align the
Corporate Communication Governance
to the new and always changing markets needs.
luca leonardini www.lucaleonardini.com
Corporate information today is managed, modified, shared, stored
from a number of different and destructured information pools
INFORMATION POOL
Communication today
luca leonardini www.lucaleonardini.com
INFORMATION POOL
All conversion and tranformation processes have currently created and consolidated
an intermediate level of communication
which has become a critical factor for different company areas.
Information must be free from the technology and
must be always ready to be used or assembled.
Communication today
luca leonardini www.lucaleonardini.com
Social Network
Web
Apps
Customers
Interfaces & Services
OTHERPOOLS
INFORMATION POOL
Intermediate level of
conversion & tranformation processes
Marketing & Communication today
luca leonardini www.lucaleonardini.com
JUST A UNIQUE INFORMATION POOL
Lean Communication & Marketing
Social Network
Apps
Customers
Interfaces & Services
Web
luca leonardini www.lucaleonardini.com
PrintOTHERPOOLS
Real time multichannel information distribution
without workflow redundancies
Benefits of Lean Communication
1. consolidating the value of internal processes;
2. contributing to brand globalization;
3. increasing productivity with the same resources;
4. time-to-market reduction;
5. more efficient management control;
6. reducing costs.
luca leonardini www.lucaleonardini.com
