&RUSSIA

&

OBJECTIVE

# To mark the first year of sales of its new serum Visionnaire, Lancôme wanted to raise the awareness of the product amongst its female customers.

RESPONSE

# ELLE, Marie Claire and Psychologies Russia all organised a large online competition to create interaction with users.

# To cover the campaign, they offered an emerging 360° media campaign.

A 360° CAMPAIGN

PRINT

WEB

SOCIAL NETWORKS

# Dedicated online space# Online premium formats# Dedicated online forum # Emailing

# Print advertorial

# ONLINE COMPETITION

DEDICATED MINI SITE PSYCHOLOGIES’S FORUM – SPECIAL AREA

To take part in the competition, users had to register on the ELLE, Marie Claire or Psychologies mini sites and then send in a photo of themselves and an original slogan for the Lancôme campaign.

Each brand created its own dedicated mini site to host the competition with a description of the project, the registration process and information regarding the Visionnaire product.

Users were invited to participate in the discussions about beauty and self-care on the forum. They could

also receive advice from Lancôme experts.

# COMPETITION PROMOTION

PREMIUM ONLINE FORMATS EMAILINGSOCIAL NETWORKS SUPPORT

# COMPETITION PROMOTION

PRINT ADVERTORIAL

1 advertorial in ELLE, Marie Claire and Psychologies to announce the competition

1 post-report advertorial in ELLE, Marie Claire and Psychologies

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39