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Lancôme Visionnaire
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Transcript of Lancôme Visionnaire
![Page 1: Lancôme Visionnaire](https://reader036.fdocuments.us/reader036/viewer/2022062319/555d9458d8b42a45788b4666/html5/thumbnails/1.jpg)
&RUSSIA
![Page 2: Lancôme Visionnaire](https://reader036.fdocuments.us/reader036/viewer/2022062319/555d9458d8b42a45788b4666/html5/thumbnails/2.jpg)
&
OBJECTIVE
# To mark the first year of sales of its new serum Visionnaire, Lancôme wanted to raise the awareness of the product amongst its female customers.
RESPONSE
# ELLE, Marie Claire and Psychologies Russia all organised a large online competition to create interaction with users.
# To cover the campaign, they offered an emerging 360° media campaign.
![Page 3: Lancôme Visionnaire](https://reader036.fdocuments.us/reader036/viewer/2022062319/555d9458d8b42a45788b4666/html5/thumbnails/3.jpg)
A 360° CAMPAIGN
WEB
SOCIAL NETWORKS
# Dedicated online space# Online premium formats# Dedicated online forum # Emailing
# Print advertorial
![Page 4: Lancôme Visionnaire](https://reader036.fdocuments.us/reader036/viewer/2022062319/555d9458d8b42a45788b4666/html5/thumbnails/4.jpg)
# ONLINE COMPETITION
DEDICATED MINI SITE PSYCHOLOGIES’S FORUM – SPECIAL AREA
To take part in the competition, users had to register on the ELLE, Marie Claire or Psychologies mini sites and then send in a photo of themselves and an original slogan for the Lancôme campaign.
Each brand created its own dedicated mini site to host the competition with a description of the project, the registration process and information regarding the Visionnaire product.
Users were invited to participate in the discussions about beauty and self-care on the forum. They could
also receive advice from Lancôme experts.
![Page 5: Lancôme Visionnaire](https://reader036.fdocuments.us/reader036/viewer/2022062319/555d9458d8b42a45788b4666/html5/thumbnails/5.jpg)
# COMPETITION PROMOTION
PREMIUM ONLINE FORMATS EMAILINGSOCIAL NETWORKS SUPPORT
![Page 6: Lancôme Visionnaire](https://reader036.fdocuments.us/reader036/viewer/2022062319/555d9458d8b42a45788b4666/html5/thumbnails/6.jpg)
# COMPETITION PROMOTION
PRINT ADVERTORIAL
1 advertorial in ELLE, Marie Claire and Psychologies to announce the competition
1 post-report advertorial in ELLE, Marie Claire and Psychologies
![Page 7: Lancôme Visionnaire](https://reader036.fdocuments.us/reader036/viewer/2022062319/555d9458d8b42a45788b4666/html5/thumbnails/7.jpg)
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39