Kyle UsherDigital Development Manager

ENGAGING YOUNG PEOPLE ONLINE

kyleu@youngscot.org@kyle_usher

OUR MISSION…

PROVIDE YOUNG PEOPLE, AGED 11 - 26, WITH A COMBINATION OF INFORMATION, IDEAS AND OPPORTUNITIES TO HELP THEM GET THE MOST OUT OF THEIR LIVES

Relevant

HOW TO BE RELEVANT…

TOOLS FOR RELEVANCE:

• TRENDS

• MONITORING

• COMMUNICATION

GOOGLE TRENDS

MONITORING: TWEETDECK

MONITORING: HOOTSUITE

FEEDBACK...

FEEDBACK...

FEEDBACK: DIGITAL SURVEY

BEING RELEVANT…

RELEVANT CONTENT

RELEVANT PLATFORMS

RELEVANT VOICE

VISUAL LANGUAGE

RELEVANT CONTENT...

BEING RELEVANT…

RELEVANT CONTENT

RELEVANT PLATFORMS

RELEVANT VOICE

VISUAL LANGUAGE

CASE STUDY - EXAM CAMPAIGNS…

REVISION CAMPAIGN:SUPPORT BEFORE, DURING AND AFTER EXAMS.

RESULTS CAMPAIGN:FOLLOW UP CAMPAIGN AROUND EXAM RESULTS AND NEXT STEPS

REALITY CHECK - RESEARCH

E-NEWSLETTER & LANDING PAGE

REVISION CAMPAIGN: ONLINE CONTENT

SOCIAL AND SHARABLE CONTENT

SOCIAL AND SHARABLE CONTENT

FEEDBACK LOOP...

RESULTS CAMPAIGN: PARTNERSHIPS...

SDS – MY WOW• HELPLINE• INFORMATION

SQA• CERTIFICATES• RESITS

YOUNG SCOT• EMOTIONAL SUPPORT…• SOFT SKILLS• SIGNPOSTING

RESULTS CAMPAIGN: THE BUILD UP...

FACEBOOK

RESULTS DAY: TWITTER

LESSONS LEARNED…

SPEAK UP WHEN YOU NEED TO

MAKE IT SIMPLE

MAKE IT EASY TO SHARE

YOU MIGHT NOT BE THE BEST PERSON TO SAY IT – FIND WHO IS

FINAL THOUGHTS…

MASSIVE OPPORTUNITY..

BIG CHALLENGE…

Kyle UsherDigital Development Manager

ENGAGING YOUNG PEOPLE ONLINE

kyleu@youngscot.org@kyle_usher