Kyle Usher - Engaging young people online - #CommEng13
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Kyle Usher, Young Scot Young Scot’s Digital Development Co-ordinator, Kyle Usher, will be sharing his experience on how to connect with young people online, what they want, how to remain relevant and some of the safety issues involved in doing so. All the slides from #CommEng13: http://engagingcommunitiesscotland.wordpress.com/2013/10/08/all-the-slides-from-commeng13/
Transcript of Kyle Usher - Engaging young people online - #CommEng13
OUR MISSION…
PROVIDE YOUNG PEOPLE, AGED 11 - 26, WITH A COMBINATION OF INFORMATION, IDEAS AND OPPORTUNITIES TO HELP THEM GET THE MOST OUT OF THEIR LIVES
Relevant
HOW TO BE RELEVANT…
TOOLS FOR RELEVANCE:
• TRENDS
• MONITORING
• COMMUNICATION
GOOGLE TRENDS
MONITORING: TWEETDECK
MONITORING: HOOTSUITE
FEEDBACK...
FEEDBACK...
FEEDBACK: DIGITAL SURVEY
BEING RELEVANT…
RELEVANT CONTENT
RELEVANT PLATFORMS
RELEVANT VOICE
VISUAL LANGUAGE
RELEVANT CONTENT...
BEING RELEVANT…
RELEVANT CONTENT
RELEVANT PLATFORMS
RELEVANT VOICE
VISUAL LANGUAGE
CASE STUDY - EXAM CAMPAIGNS…
REVISION CAMPAIGN:SUPPORT BEFORE, DURING AND AFTER EXAMS.
RESULTS CAMPAIGN:FOLLOW UP CAMPAIGN AROUND EXAM RESULTS AND NEXT STEPS
REALITY CHECK - RESEARCH
E-NEWSLETTER & LANDING PAGE
REVISION CAMPAIGN: ONLINE CONTENT
SOCIAL AND SHARABLE CONTENT
SOCIAL AND SHARABLE CONTENT
FEEDBACK LOOP...
RESULTS CAMPAIGN: PARTNERSHIPS...
SDS – MY WOW• HELPLINE• INFORMATION
SQA• CERTIFICATES• RESITS
YOUNG SCOT• EMOTIONAL SUPPORT…• SOFT SKILLS• SIGNPOSTING
RESULTS CAMPAIGN: THE BUILD UP...
RESULTS DAY: TWITTER
LESSONS LEARNED…
SPEAK UP WHEN YOU NEED TO
MAKE IT SIMPLE
MAKE IT EASY TO SHARE
YOU MIGHT NOT BE THE BEST PERSON TO SAY IT – FIND WHO IS
FINAL THOUGHTS…
MASSIVE OPPORTUNITY..
BIG CHALLENGE…
