Download - Knoxville Chamber - Facebook for Business

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Page 1: Knoxville Chamber - Facebook for Business

Facebook for Business

January 11, 2011

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Gavin BakerDirector of Digital Media

[email protected]@gavinbaker

Hi, I’m Gavin.

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Bob WilsonDigital Media Manager

[email protected]@BobinMotion

Hi, I’m Bob.

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Personal Profile?

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Business page?

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Why should you care?

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Why should you care?

Web users are 51% more likely to buy from your brand if they follow you on Facebook.

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Why should you care?

Web users are 51% more likely to buy from your brand if they follow you on Facebook.

And are 60% more likely to recommend your brand. - eMarketer

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Why should you care?

Web users are 51% more likely to buy from your brand if they follow you on Facebook.

And are 60% more likely to recommend your brand. - eMarketer

70% of Internet users reported “trusting” consumer opinions posted in social media.

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Why should you care?

Web users are 51% more likely to buy from your brand if they follow you on Facebook.

And are 60% more likely to recommend your brand. - eMarketer

70% of Internet users reported “trusting” consumer opinions posted in social media.

Web users spend 6 hours a month with social media. - Nielsen

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Over 500 million

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Over 500 million

+ 500,000-750,000 accounts daily

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Over 500 million

+ 500,000-750,000 accounts daily

150 million on mobile

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Over 500 million

+ 500,000-750,000 accounts daily

150 million on mobile

#1 in web traffic (Google #2)

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A few terms

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A few terms

Like button

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A few terms

Like button

News feed

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Getting Started

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www.facebook.com/FacebookPages

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Facebook.com/username

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What now?

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What now?

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What now?

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What now?

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Getting Started

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Getting Started

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Updates

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Updates

Photos of products, events, staff

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Updates

Photos of products, events, staff

Links to resources

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Updates

Photos of products, events, staff

Links to resources

Commentary on your industry

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Updates

Photos of products, events, staff

Links to resources

Commentary on your industry

Coupons and offers

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Updates

Photos of products, events, staff

Links to resources

Commentary on your industry

Coupons and offers

Ask questions

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What about time?

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What about time?

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Status updates

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Status updates

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Status updates

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Status updates

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Apps

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Apps

Showcase photos with effects

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Apps

Showcase photos with effects

Play enhanced videos

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Apps

Showcase photos with effects

Play enhanced videos

Offer Sweepstakes

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Apps

Showcase photos with effects

Play enhanced videos

Offer Sweepstakes

Coupons and offers

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Apps

Showcase photos with effects

Play enhanced videos

Offer Sweepstakes

Coupons and offers

Share files

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Tabs

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Tabs

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Tabs

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Apps

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Apps

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Apps

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Apps

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Facebook matters to you today

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Facebook matters to you today

Launch your page

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Facebook matters to you today

Launch your page

Engage with your fans!

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Questions?Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com

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Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com

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