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Kingfisher Productions- Reason to smile
Presenters -
Swapnali Nalavde 176
Anil Naik 173
Venkat Raghavan 165
SHRAWAN SUREKA 154
Amit Shrimankar 144
MPE Div C
Batch 2009 -2011
Trim III
SUBMITTED TO Rutu Mody Kamdar
NMIMS
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Why Film Production? Heavy potential in various arena of the sector
Growth & Development of Multiplexes year on year.
New Domain Venture like IPL, Formula 1, Derby
Huge Untapped potential in Hindi & Other Regional Movie
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Why Film Production? No major Investments
King of Fostering relationships
India is Yong country , Average age is less than 30yrs.
Scope of Corporate Venturing
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Kingfisher Production House Logo
Meaning:
The articulate made Kingfisher bird from paper indicates its evaluating, picking up
the right scripts for the production house in an open auditorium.
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Segmentation & Targeting Movie Distributor in all 26 states more than 300 distributors pan India
More than 1200 Multiplexes
Above 10000 Single Theatre owners (Rural/Urban/Semi Urban)
Television Rights (Sony, Star, Zoom, ZEE, Colors)
Mobile Operators (16 Mobile Operators in 23 circles)
Media Partners, Apparel Stores, Music Distribution
Gaming Industry, Online DTH, Overseas distributors, Satellite distributors
Big Budget movies, Small Budget movies (Below 5Cr)
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Segmentation & TargetingValue 143 billion
More than 1000 films every year
Market growth Rate Expected to grow at 11.6% reaching /185 billion by 2013
The size of the film industry is estimated to be around 10,000 CrDomestic Box Office market: 75
Tier 2 & 3 Cities
Focus on small distributors
Focus on Regional films
New Talent, More Scripts
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Brand Positioning
Affiliates with Top class Directors within the Industry
Affiliates with top Class Actors, Political parties, Cricketers
Finance facility for easy release and Publicity
Strategic partnership with Big multiplex chain owner & Premium site single theaterowner
Parent Brand Image of Lavish Nature
Certification of National Film Development Corporation (NFDC)
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Primary Research Finding
POP1. Presence in entertainment Industry through other mediums2. Media Friendly approach3. Flamboyant Personality of the Chairman4. Star Cast will be as per current trend / Fan following (Like other Big Banner Production house)
POD1. Global conglomerate, Strategic Partnership with Deep Pockets western Production
house
2. Brand Image Europe, North America, Caribbean, Middle East, Asia
3. Corporate Structure in an unorganized sector to capture untapped area in Motion Industry
4. Household Brand: Co Brands Like Kingfisher Beer, Royal Challenge, IPL, F1, KFA
5. Partnership with NDTV Good Times channel ( Captive Media Partner)
6. The Parent Group also has a shareholding in Asian Age Holdings Ltd, the company thatowns and manages daily newspaper, The Asian Age.
7. Kingfisher Beer is Available in more than 52 countries in the world.
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Brand Extension
Diversification within the Industry
1. State of the Art Studio (Post-production facilities, Television Division Internet & New MediaDivision, Licensing & Merchandising Division)
2. Music Label Kingfisher Music
3. Home Entertainment by marketing and distributing DVDs and VCDs
4. International Production, Distribution, Multiplex
Other Industry1. Live Concerts
2. Night Club
3. Reality Shows & Sitcom
4. Networking sites
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Aakers Brand Identity ModelKapferers Brand Identity
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Good TimesFriendly
Entertainment
Functional
Delivered with flairFun & humour at work
Relationship
King of Human relationships,Iconic Brand
Emotional
Safe, Assured,New Era
Young atHeart
Katrina ,Deepika
KingfisherCalender
VijayMallya
Service Quality,Lavish
Spirited
Jingle
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Current Market Scenario
Brand Identity
Red - Dynamic, Young, Exciting, Aggressive
Blue - Confident, Trustworthy, Formal, Free
Orange - Helpful, Active, Communicative
White Ethics, simplicity, cleanliness and purity
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Current Market Scenario
PhysiqueConvenience,Pricey, Affordable
PersonalityOutgoing,Innovative
RelationshipHealthy, Loyal,Trustworthy
CultureIndian &International,Customer First
SENDER
RECEIVER
ReflectionBeauty, Highlyspirited
Self imageComfortable,Relaxed
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Media
Adds
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Production Operations for First line users
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Thank You
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