Swot analysisSwot analysis

MADE BY MADE BY

SUNNY CHADHASUNNY CHADHA

HITESH MANIKHITESH MANIK

SWOT -An Overview SWOT -An Overview A SWOT Analysis is a strategic planning tool A SWOT Analysis is a strategic planning tool

used to evaluate the Strengths, Weaknesses, used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project Opportunities, and Threats involved in a project or in a business venture or in any other situation or in a business venture or in any other situation of an organization or individual requiring a of an organization or individual requiring a decision in pursuit of an objective. decision in pursuit of an objective.

It involves monitoring the marketing environment It involves monitoring the marketing environment internal and external to the organization or internal and external to the organization or individual. individual.

The technique is credited to Albert Humphrey, The technique is credited to Albert Humphrey, who led a research project at Stanford University who led a research project at Stanford University in the 1960s and 1970s using data from the in the 1960s and 1970s using data from the Fortune 500 companies. Fortune 500 companies.

SWOT- AimSWOT- Aim

The aim of any SWOT analysis is to The aim of any SWOT analysis is to identify the key internal and external identify the key internal and external factors that are important to achieving the factors that are important to achieving the objective. objective.

SWOT analysis groups key pieces of SWOT analysis groups key pieces of information into two main categories: information into two main categories: •Internal factors - The 'strengths' and •Internal factors - The 'strengths' and 'weaknesses' internal to the organization. 'weaknesses' internal to the organization. •External factors - The 'opportunities' and •External factors - The 'opportunities' and 'threats' presented by the external 'threats' presented by the external environment. environment.

SWOTSWOT

STRENGTHSSTRENGTHS INTERNALINTERNALWEAKNESSESWEAKNESSES

OPPORTUNITIESOPPORTUNITIES EXTERNALEXTERNALTHREATSTHREATS

Strengths & WeaknessesStrengths & WeaknessesSome Examples -Some Examples -Resources: financial, intellectual, location Resources: financial, intellectual, location

Customer service Customer service Efficiency Efficiency Competitive advantages Competitive advantages Infrastructure Infrastructure Quality Quality Staff Staff

Management Management Price Price Delivery time Delivery time Cost •Capacity Cost •Capacity Strong relationships with key industry Strong relationships with key industry

customers customers Strong Brand and Reputation in the Strong Brand and Reputation in the

Market Market

Opportunity & ThreatsOpportunity & Threats

Some Examples -Some Examples -Opportunities and Threats Opportunities and Threats Political / Legal / Economic conditionPolitical / Legal / Economic conditionExpectations of stakeholders Expectations of stakeholders Technology Technology Public expectations Public expectations Competitors and competitive actions Competitors and competitive actions

INTRODUCTIONINTRODUCTION

KINGFISHER IS KINGFISHER IS ONE OF THE ONE OF THE LATEST AIRLINE IN LATEST AIRLINE IN INDIAINDIA

KINGFISHER KINGFISHER ACQUIRED 46% OF ACQUIRED 46% OF THE SHARE IN AIR THE SHARE IN AIR DECCANDECCAN

DOMESTIC AIRLINE DOMESTIC AIRLINE POISED TO GO POISED TO GO INTERNATIONALINTERNATIONAL

In a short span of 2 years its market share has In a short span of 2 years its market share has become 28% including Air Deccan.become 28% including Air Deccan.

Personal in-flight entertainment in every seat. Personal in-flight entertainment in every seat. It was awarded the ‘Best New Airline Of the Year’ It was awarded the ‘Best New Airline Of the Year’

award.award. Already have training academyAlready have training academy

S.W.O.T. AnalysisS.W.O.T. Analysis

First airline with full new fleet of First airline with full new fleet of aircraft aircraft

Brand image with Flamboyant Brand image with Flamboyant Personality of Vijay MallyaPersonality of Vijay Mallya

Unmatched in flight serviceUnmatched in flight service Exclusive Terminal Share DealExclusive Terminal Share Deal Route rationalizationRoute rationalization

Service delivery to metros and Service delivery to metros and other big citiesother big cities

Yet not in profitYet not in profit High ticket pricingHigh ticket pricing High attrition in top brassHigh attrition in top brass

Under penetrated domestic marketUnder penetrated domestic market International marketInternational market Untapped air cargo marketUntapped air cargo market Expanding tourism industryExpanding tourism industry Fleet size expansionFleet size expansion

Existing OperatorsExisting Operators Infrastructure issueInfrastructure issue Fuel price hikeFuel price hike

- Key Attraction - Key Problem

- Opportunities - Threats

Advertising and BrandingAdvertising and Branding HoardingsHoardings Brand AmbassadorsBrand Ambassadors SponsorshipsSponsorships Event OrganizationEvent Organization