JOSHUA NAFMAN

BIOGRAPHY

Senior Director, Brand and DigitalKIND SNACKS

Joshua Nafman is Senior Director, Brandand Digital at KIND Snacks, where he isresponsible for telling stories andcreating experiences in digital and socialthat encourage people to do the kindthing for their bodies, their tastebudsand their world. Joshua has nearly adecade of digital, design and brandmarketing experience for leadingbrands like Pepsi, Lipton, Starbucks,Apple, Hanes, Nestle, ESPN and GNC.

PRESENTATION

A Case Study on KIND Snack’s Program#kindawesome• Authenticity (Discovered notMarketed)• Using and measuring Influencers• Digital and Social to IRL UserExperience• Driving Buzz, Awareness andConsideration

Marketing Innovation:Winning in the Digital Era