Kind Snacks - Joshua Nafman Bio - nextlevelsummits.comnextlevelsummits.com/uploads/FMS 2016/Kind...
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JOSHUA NAFMAN BIOGRAPHY Senior Director, Brand and Digital KIND SNACKS Joshua Nafman is Senior Director, Brand and Digital at KIND Snacks, where he is responsible for telling stories and creating experiences in digital and social that encourage people to do the kind thing for their bodies, their tastebuds and their world. Joshua has nearly a decade of digital, design and brand marketing experience for leading brands like Pepsi, Lipton, Starbucks, Apple, Hanes, Nestle, ESPN and GNC. PRESENTATION A Case Study on KIND Snack’s Program #kindawesome • Authenticity (Discovered not Marketed) • Using and measuring Influencers • Digital and Social to IRL User Experience • Driving Buzz, Awareness and Consideration Marketing Innovation: Winning in the Digital Era
Transcript of Kind Snacks - Joshua Nafman Bio - nextlevelsummits.comnextlevelsummits.com/uploads/FMS 2016/Kind...
JOSHUA NAFMAN
BIOGRAPHY
Senior Director, Brand and DigitalKIND SNACKS
Joshua Nafman is Senior Director, Brandand Digital at KIND Snacks, where he isresponsible for telling stories andcreating experiences in digital and socialthat encourage people to do the kindthing for their bodies, their tastebudsand their world. Joshua has nearly adecade of digital, design and brandmarketing experience for leadingbrands like Pepsi, Lipton, Starbucks,Apple, Hanes, Nestle, ESPN and GNC.
PRESENTATION
A Case Study on KIND Snack’s Program#kindawesome• Authenticity (Discovered notMarketed)• Using and measuring Influencers• Digital and Social to IRL UserExperience• Driving Buzz, Awareness andConsideration
Marketing Innovation:Winning in the Digital Era
