Download - Keyword Research - Internet Marketing Pillar #1

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Pillar #1:

Keyword Research

Episode #2: The 26-Week Internet Marketing Plan Podcast


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Keyword Research• Keywords are the phrases that

people type into search engines to find a product or service similar to the one that you offer

Pillar #1: Keyword Research


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The Keyword Phrase Myth• The best scenario is to appear at

the top of Google’s search results for a really popular word that relates to your industry



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Wrong!



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Why is This a Mistake?• You’re focusing on your

competitors instead of your own business

• Longer phrases are easier to rank higher in search results

• Longer phrases convert better



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Long Keyword Phrases• Long keyword phrases convert

better because people are narrowing their search to find something extremely specific



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Using Keyword Phrases• The more keyword phrases that

you are trying to aim for on a single page, the harder it is to achieve high search engine rankings for your chosen phrase



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The Keyword Phrase Solution• One keyword phrase per page• Site structure designed for users

and search engines• Keyword phrase categories• Keyword phrase pages



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Keyword Phrase Categories• Communicates to search engines

which pages relate directly with one another by creating a logical site architecture



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Researching Categories• Competitor websites• Google external keyword tool• KwMap• Thesaurus



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Researching Keyword Phrases• Research your keyword phrases

AFTER you choose your keyword categories

• Two leading resources for phrases• Overture• Wordtracker



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Freddie FaldoGolf Shop Owner

Keyword Categories



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Week #2: Keyword Research


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Freddie FaldoGolf Shop OwnerKeyword Pages



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Jane JobsSales ExecutiveRecruitment CompanyKeyword Categories



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Jane JobsSales ExecutiveRecruitment

CompanyKeyword Pages



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Keyword Phrases Summary• Choose your categories first• One keyword phrase per page• Be as specific as possible• Position your keyword phrases in

your site architecture



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Internet Marketing Pillar #1: Keyword Research