Keyword Research - Internet Marketing Pillar #1
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Transcript of Keyword Research - Internet Marketing Pillar #1
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Pillar #1:
Keyword Research
Episode #2: The 26-Week Internet Marketing Plan Podcast
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Keyword Research• Keywords are the phrases that
people type into search engines to find a product or service similar to the one that you offer
Pillar #1: Keyword Research
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The Keyword Phrase Myth• The best scenario is to appear at
the top of Google’s search results for a really popular word that relates to your industry
Pillar #1: Keyword Research
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Wrong!
Pillar #1: Keyword Research
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Why is This a Mistake?• You’re focusing on your
competitors instead of your own business
• Longer phrases are easier to rank higher in search results
• Longer phrases convert better
Pillar #1: Keyword Research
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Long Keyword Phrases• Long keyword phrases convert
better because people are narrowing their search to find something extremely specific
Pillar #1: Keyword Research
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Using Keyword Phrases• The more keyword phrases that
you are trying to aim for on a single page, the harder it is to achieve high search engine rankings for your chosen phrase
Pillar #1: Keyword Research
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The Keyword Phrase Solution• One keyword phrase per page• Site structure designed for users
and search engines• Keyword phrase categories• Keyword phrase pages
Pillar #1: Keyword Research
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Keyword Phrase Categories• Communicates to search engines
which pages relate directly with one another by creating a logical site architecture
Pillar #1: Keyword Research
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Researching Categories• Competitor websites• Google external keyword tool• KwMap• Thesaurus
Pillar #1: Keyword Research
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Researching Keyword Phrases• Research your keyword phrases
AFTER you choose your keyword categories
• Two leading resources for phrases• Overture• Wordtracker
Pillar #1: Keyword Research
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Freddie FaldoGolf Shop Owner
Keyword Categories
Pillar #1: Keyword Research
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Week #2: Keyword Research
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Week #2: Keyword Research
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Freddie FaldoGolf Shop OwnerKeyword Pages
Week #2: Keyword Research
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Week #2: Keyword Research
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Jane JobsSales ExecutiveRecruitment CompanyKeyword Categories
Pillar #1: Keyword Research
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Week #2: Keyword Research
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Week #2: Keyword Research
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Jane JobsSales ExecutiveRecruitment
CompanyKeyword Pages
Pillar #1: Keyword Research
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Week #2: Keyword Research
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Keyword Phrases Summary• Choose your categories first• One keyword phrase per page• Be as specific as possible• Position your keyword phrases in
your site architecture
Pillar #1: Keyword Research
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Internet Marketing Pillar #1: Keyword Research