Grapho Learning Initiative
Assists millions of children in• reading• learning • learning With the help of • technology• knowhow of the best experts
in reading acquisition in the world
GraphoGAMEHelps children learn to read
• powerful non-profit tool to promote literacy around the world
• in web and mobile • in web and mobile devices
• developed in Jyväskylä, Finland
GraphoWORLDInternational Network of Excellence
Provides• technology enhanced support of spoken
and written language development• among typical and atypical learners• among typical and atypical learners• through research and implementation
GraphoREADResearch Project on eReading funded by Tekes
• develops new media formatsand business models
• to support acquisition of functional literacyin low-income countries
• pilots in Zambia, Africa, 2011• leads to commercial activities
under GraphoLEARN
Africa Today
GraphoREAD Video
• Video from Zambia http://vimeo.com/21216023
GraphoREAD in Zambia
CONTENT • Content by Tammi• Story Writing Competition produced by the project• Karaoke production produced by Timeslice, a local SME •
DISTRIBUTION• Nokia, Lingsoft, Ellibs, Kaikuma• Airtel, in 16 African countries• local NGOs
GraphoREADVisibility with Mobile Monday and Rovio
GraphoREADin Media
MuviTV, Zambia• private tv station• focus on children
Radio PhoenixZambia
GraphoREAD Resultsby November 31st, 2011
WP 1. PILOTS
• Report on media formats and production modelsby Helena Lehtimäki
WP 2. BUSINESS MODELS
• Report on business models and microfranchisingby Anicet Yalaho
WP 3. LEGAL ISSUES
• Report on legal issues and contractsby Markku Lampola
GraphoREADPotential Partners identified
• Ympyra• PremiumFanPage• Suntrica
Grapho Learning InitiativeThe Brand
- distribution on non-profit basisas in Finland
- independent publicly funded network- independent publicly funded network
- an entity for the production oflearning materials
- to be established in th near future- based on results of GraphoREAD
GraphoLEARNFuture Plans
• Entity for production and distribution oflearning materials
- In cooperation with Niilo Mäki Foundation and - In cooperation with Niilo Mäki Foundation and Agora Center / University of Jyväskylä
• Business Plan in progress• Negotiations with future partners
Thank You!
Heikki Lyytinen, Project LeaderHelena Lehtimäki, Project Managerhelena.m.lehtimaki at jyu.fi+ 358 400 248056
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