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TV FUND RAISER CASE
Group 10
Preeti Kaushik PGP25085Rahul Pandhi PGP25086
Shipra Mahajan PGP25097
Subramanian Chidambaran PGP25104
Tarun Gupta PGP25106
11th Sep, 2009
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Agenda
I. Case Description
II. Solving Methodology
III. Model Snapshots
IV. Recommended StrategyV. Q&A
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I. Case Description
II. Solving Methodology
III. Model Snapshots
IV. Recommended StrategyV. Q&A
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Case Description
WHCZ TV STATION
PROMOTIONALSTRATEGY 1
FUND RAISINGCAMPAIGN
PROMOTIONALSTRATEGY 2
GOLFUMBRELLAS
MAGAZINESUBSCRIPTION
GOLFUMBRELLAS
CONTRIBUTIONSBY INDUSTRIALIST
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I. Case Description
II. Solving Methodology
III. Model Snapshots
IV. Recommended StrategyV. Q&A
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Solving Methodology
Projektinhalte
3 4
Understanding the Case and Excel Tool to be used1
Step I
Step II
Case at hand has been studied across two promotional strategies
Since income from promotional activities needs to be maximized under some constraints, an excel can be used.
Step
Solving Methodology
Step I
Step II
Step
1
Analysing the Base case (Promotional Strategy 1) through solver
Base case was solved through solver for optimizing the net income
2
3 4
Step III Step III
Analysing the Extension case (Promotional Strategy 2) through solver
Extension case was solved through solver for optimizing the net income
3
3 4
Step IV Step IV
Recommendation
The promotion strategy with maximum net income under the given constraints has been recommeded
4
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I. Case Description
II. Solving Methodology
III. Model Snapshots
IV. Recommended StrategyV. Q&A
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Model Snapshots
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Model Snapshots
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Model Snapshots
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Model Snapshots
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Model Snapshots
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I. Case Description
II. Solving Methodology
III. Model Snapshots
IV. Recommended StrategyV. Q&A
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Recommendations
Net Income in Promotional Strategy 1 (Base Case) 3018000 Net Income in Promotional Strategy 2 (Extension Case) 2150000
Thus Promotional Strategy 1 (Base Case) has been recommended
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I. Case Description
II. Solving Methodology
III. Model Snapshots
IV. Recommended StrategyV. Q&A
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