ITC Presentation Group B10

8/4/2019 ITC Presentation Group B10

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Proprietary and Confidential

1

TV FUND RAISER CASE

Group 10

Preeti Kaushik PGP25085Rahul Pandhi PGP25086

Shipra Mahajan PGP25097

Subramanian Chidambaran PGP25104

Tarun Gupta PGP25106

11th Sep, 2009


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Agenda

I. Case Description

II. Solving Methodology

III. Model Snapshots

IV. Recommended StrategyV. Q&A


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I. Case Description





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Case Description

WHCZ TV STATION

PROMOTIONALSTRATEGY 1

FUND RAISINGCAMPAIGN

PROMOTIONALSTRATEGY 2

GOLFUMBRELLAS

MAGAZINESUBSCRIPTION

GOLFUMBRELLAS

CONTRIBUTIONSBY INDUSTRIALIST


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Proprietary and Confidential5

I. Case Description





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Solving Methodology

Projektinhalte

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Understanding the Case and Excel Tool to be used1

Step I

Step II

Case at hand has been studied across two promotional strategies

Since income from promotional activities needs to be maximized under some constraints, an excel can be used.

Step

Solving Methodology

Step I

Step II

Step

1

Analysing the Base case (Promotional Strategy 1) through solver

Base case was solved through solver for optimizing the net income

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Step III Step III

Analysing the Extension case (Promotional Strategy 2) through solver

Extension case was solved through solver for optimizing the net income

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Step IV Step IV

Recommendation

The promotion strategy with maximum net income under the given constraints has been recommeded

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I. Case Description





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Model Snapshots


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Model Snapshots


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Model Snapshots


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Model Snapshots


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Model Snapshots


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I. Case Description





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Recommendations

Net Income in Promotional Strategy 1 (Base Case) 3018000 Net Income in Promotional Strategy 2 (Extension Case) 2150000

Thus Promotional Strategy 1 (Base Case) has been recommended


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I. Case Description




ITC Presentation Group B10

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