SITA’s vision and approach SITA’s vision and approach
Sources: SITA PSS Survey / SITA Airport IT Trends SurveySources: SITA PSS Survey / SITA Airport IT Trends Survey
1. From his home, Mr. Barkley:− Checks in online− Downloads airport portal to phone to
register his preferences (food, books, …)− Prints boarding card and bag tag
2. Portal pushes flight status
Mr BarkleyFlight United UA 582 to ChicagoLeaving at 09:38PM
Status: ON TIME
Gate: T15
Mr. Barkley drives to airport (directions on mobile phone GPS system):1. asks where to park and books/prepays his parking space2. once parked, tags parking location to easily find his car upon his return
Proceed to Security Lane #3
This way
1. Mr. Barkley drops off his bag (and will know at all times where it is thanks to end-to-end bag tracking)
2. The portal directs him to shortest security queue via augmented reality interface
This way
Mr. Barkley goes through biometrics-enabled security & documentation control(faster and more secure procedures)
1. Mr. Barkley is informed of relevant and personalisedspecial offers
Alpha Retail OffersAlpha Retail
special offersbased on his location
ACCEPT DECLINEBackSelect
Back
Select
Back
2. He purchases items using his mobile phone for checkout and payment
Meanwhile, Mr. Barkley's aircraft has landed.
Apron Mgr.
Flights
SK456FA123 SO768
Handling crews are optimally allocated and supported by the Airport Management Systemvia information pushed on their
Refuelling:78% complete
pushed on their handheld devices
Gate handling staff too is proactively informed of potential time-breaches via mobile devices and resources are allocated based on real-time data (passenger status and location)
January 28, 2009 08:31
Gate-handling status
Gate open
Cabin crew reported
Boarding started
Pax yet to board
Cabin door closed
Gate closed
8.05
8.10
8.15
15
8.40
8.42
Planned
BA1365
8.05
8.15
8.17
Actual
Gate 44
30
January 28, 2009 08:31
Mr. Barkley is informed that boarding has begun(suggested itinerary with ETA)
Mr. Barkley, your flight UA 582 to Chicagois now BOARDINGPlease proceed to gate T15
Estimated time to reach gate: 6 min.
Suggested itinerary
He reaches his gate where he is able to self-boardwithout queueing
Augmented RealityRestaurantsAugmented RealityRestaurants
It is realityIt is reality
DashboardPassenger flows analysisDashboardPassenger flows analysis
Dashboard VisionWhere are my Passengers? Dashboard VisionWhere are my Passengers?
Airports want to realise this visionAirports want to realise this vision
Michael IbbitsonVP Information and Communications ServicesAbu Dhabi Airports Company
SITA interviewed Michael Ibbitson at the Air Transport IT Summit 2010 in Brussels, Belgium
New services for mobile platformsLoyalty schemes for frequent passengersAirport map and context-aware informationMobility and passenger processing technologiesReach outside of the airport boundaries
Dominic NessiDeputy Executive Director & Chief Information Officer Los Angeles World Airports
Aircraft are flying networks transferring vast amounts of data
Passengers with cell phones want to be on the network
Everything is becoming technologically tied together
transferring vast amounts of data
Baggage Handlers are carrying wireless devices
MHbuddy - Facebook as Distribution ChannelMHbuddy - Facebook as Distribution Channel
Sources: SITA PSS Survey / SITA Airport IT Trends SurveySources: SITA PSS Survey / SITA Airport IT Trends Survey
Additional MaterialAdditional Material
Sources: SITA PSS Survey / SITA Airport IT Trends SurveySources: SITA PSS Survey / SITA Airport IT Trends Survey
what if…what if…
…you could increase your slot capacity by accurately predicting arrival and departure times, tracking aircraft
and sending alerts about potential disruptions?
what if…what if……you could proactively improve on-time
performance by allocating staff in real-time via their mobile devices?
!
what if…what if…
…you could improve your customer service levels by reducing mishandled bags with real-time tracking
of transfer luggage going through your airport?
what if…what if…
…your passengers had an end-to-end self-serviceexperience removing any human intervention
throughout the entire journey?
…your passengers had an end-to-end self-serviceexperience removing any human intervention
throughout the entire journey?
what if…what if…
…you could improve your operational passenger flowand target retail based on actual passenger traffic flows
through your airport, not just through simulations?
what if…what if……your passengers could reserve a parking slot in
advance, navigate to it via their mobile phone, and then tag their parking location to navigate back
easily on their return?
OK
Tag parking location?
Your flight is ON TIME (16:45)
Cancel
what if…what if…$
$
$
in-flight deliveryMs. Drayton
…your passengers could pre-purchase duty-freeitems on their mobile and have them delivered
directly to them on the plane?
confirm
Ms. DraytonBA721 to LHR
M r. Barkleyis informedthatboardinghas begun(suggesteditinerarywith ETD)
Mr. Barkley, your flight UA 582 to Chicagois now BOARDINGPlease proceed to gate T15
Estimated time to reach gate: 6 min.
Suggested itinerary