IsYourBrand aNounoraVerb?

QUESTION: Whatdothese bigbrandshave incommon? BigBrandSystem.com

ANSWER: Theyresorecognizable, theycanusetheirlogo symbolonly,andyouknow exactlywhatcompanyitis. BigBrandSystem.com

Mustbenice,huh? BigBrandSystem.com

Thesecompaniesaremore thanjusttheirlogos. Theyve spent millions on ads that promise anexperience BigBrandSystem.com

Nikepromises health, vitality, and an active lifestyle BigBrandSystem.com

McDonaldspromises quick, consistent food at a reasonable price BigBrandSystem.com

Applepromises sleek, user-friendly technology that empowers your life BigBrandSystem.com

Howaboutyou? BigBrandSystem.com Do you have piles of money sitting around that you can spend on helping people associate your brand with a feeling?

Yeah,meneither ;-) BigBrandSystem.com

BigBrandSystem.com Heres how to build a memorable brand experience in just five steps. (No multi-million dollar budget necessary.) Ready?

STEP 1: KnowYour Audience BigBrandSystem.com

BigBrandSystem.com Discover your ideal customer: understand who they are, and what motivates them.

BigBrandSystem.com Choose language and messages that resonate with them. Now, the fun part ...

STEP 2: PinpointYour BrandPersonality BigBrandSystem.com 2

BigBrandSystem.com Every brand has a personality. Dont know yours? Use the Brand Personality Quiz to pinpoint it. Its free, and takes less than 10 minutes to complete.

BigBrandSystem.com With your target market and brand personality in hand, you can start thinking about your message.

STEP 3: WriteYourStory BigBrandSystem.com 3

BigBrandSystem.com For every piece of marketing you create, think about the story youd like to tell.

BigBrandSystem.com Heres the most important question: How will your product or service empower, delight, entertain, or solve a problem?

STEP 4: Communicate YourBrandwith Multimedia BigBrandSystem.com 4

BigBrandSystem.com Bootstrapping your marketing? No worries. ere are lots of tools available that will deliver your marketing message as a multimedia experience. And they wont break the bank.

BigBrandSystem.com Share your story: With a deck on SlideShare Via a YouTube video rough Pinterest pins With audio on your website On Vine and Instagram And dont forget to ...

STEP 5: BackUpYour BrandStory withActions BigBrandSystem.com 5

BigBrandSystem.com Using multimedia to tell your brand story is great, but it wont have a lasting eect unless its backed up by actions. at means

BigBrandSystem.com You should oer top-quality services and products at a fair price. Your customer service needs to be every bit as good as your marketing.

Whenyoucommunicate yourbrandthroughactions, youllcommunicatea completevisionofwhat yourbusinessrepresents. BigBrandSystem.com

Yourbrandwillgofrom beinganountoaverb. Still hungry? BigBrandSystem.com

Theresmore BigBrandSystem.com Click to get the FREE Marketing Toolkit

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