Is Blogging The Answer?
Todd Spaghetti Agency
@SocialMediaTodd
Howdy! @SocialMediaTodd
• Spaghetti Agency• Blogging for a town project• Met Jo• Got booked to talk, train and manage social
media• Blog for our clients and Spaghetti Agency
@SocialMediaTodd
Blogging? What The Heck?
• Useful, relevant content• Advice, tips and tricks• Reviews• Lifestyle• Hobby• Challenge• Drive traffic
@SocialMediaTodd
Blogging: What Matters
1. Google Panda2. Social Media3. Backlinks4. Bounce Rates5. Returning visitors
@SocialMediaTodd
What Matters?1. Google Panda
@SocialMediaTodd
Google Panda + Blogging
• Reduced ranking for low quality sites• Increased ranking for high quality sites
@SocialMediaTodd
What Matters? 2. Social Media
@SocialMediaTodd
What Matters? Social Media
• Social shares help ranking? • Social media drives traffic• Social media gives good ‘social proof’• Make your blog shareable and ask for it!
@SocialMediaTodd
What Matters? 3. Backlinks
@SocialMediaTodd
What Matters? Backlinks
• Don’t buy them• Don’t cheat the system• Guest blog• Guest interviews rock!• Check where you link from• Comment on other posts
@SocialMediaTodd
What Matters? 4. Bounce Rate
@SocialMediaTodd
Blogging: What Matters
• You need people to move around• Point to other relevant articles• Have a blog roll• Feature other content• Link early in your post• Bring your bounce rate down
@SocialMediaTodd
What Matters? 5. Returning Traffic
@SocialMediaTodd
What Matters? Returning Traffic
• Great content• Get sign ups• Three or four part series • Keep engaging on comments• Share your blog to your email list• Always share with your ‘tribe’.
@SocialMediaTodd
Writing Good Blogs
@SocialMediaTodd
Writing Good Blogs
• Headlines, headlines, headlines• Topical, up-to-date content• Give value• Sub-headings• Images• Bullets• Link to research• Conclude for the skimmers
@SocialMediaTodd
Blogging Ideas
@SocialMediaTodd
Blogging Ideas
• Simple daily tasks are perfect ‘how to’ blog posts
• If you’re always explaining something then you should blog about it
• Topical stuff in your industry • Re-purpose old ‘popular’ content• Tips, ideas and value!
@SocialMediaTodd
Sharing Your Blog
@SocialMediaTodd
Sharing Your Blog
• Social Media• Twitter - more than you think• Facebook – at the right times• LinkedIn – as a mini post• Pinterest – share the images• YouTube – make a video and link back• Periscope – talk about your blog
@SocialMediaTodd
Sharing Your Blog
• Email subscribers• Relevant communities • Comment in forum threads• Add it to your email signature• Mention blogs at talks
@SocialMediaTodd
Blogging is part of your marketing
• Add your blog into your strategy• Don’t always create new content from scratch• Blog about shows, speakers and social
conversation• Turn other content into blogs
@SocialMediaTodd
Above All Else…
@SocialMediaTodd
Questions?
@SocialMediaTodd