Is Blogging The Answer?

Todd Spaghetti Agency

@SocialMediaTodd

Howdy! @SocialMediaTodd

• Spaghetti Agency• Blogging for a town project• Met Jo• Got booked to talk, train and manage social

media• Blog for our clients and Spaghetti Agency

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Blogging? What The Heck?

• Useful, relevant content• Advice, tips and tricks• Reviews• Lifestyle• Hobby• Challenge• Drive traffic

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Blogging: What Matters

1. Google Panda2. Social Media3. Backlinks4. Bounce Rates5. Returning visitors

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What Matters?1. Google Panda

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Google Panda + Blogging

• Reduced ranking for low quality sites• Increased ranking for high quality sites

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What Matters? 2. Social Media

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What Matters? Social Media

• Social shares help ranking? • Social media drives traffic• Social media gives good ‘social proof’• Make your blog shareable and ask for it!

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What Matters? 3. Backlinks

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What Matters? Backlinks

• Don’t buy them• Don’t cheat the system• Guest blog• Guest interviews rock!• Check where you link from• Comment on other posts

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What Matters? 4. Bounce Rate

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Blogging: What Matters

• You need people to move around• Point to other relevant articles• Have a blog roll• Feature other content• Link early in your post• Bring your bounce rate down

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What Matters? 5. Returning Traffic

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What Matters? Returning Traffic

• Great content• Get sign ups• Three or four part series • Keep engaging on comments• Share your blog to your email list• Always share with your ‘tribe’.

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Writing Good Blogs

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Writing Good Blogs

• Headlines, headlines, headlines• Topical, up-to-date content• Give value• Sub-headings• Images• Bullets• Link to research• Conclude for the skimmers

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Blogging Ideas

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Blogging Ideas

• Simple daily tasks are perfect ‘how to’ blog posts

• If you’re always explaining something then you should blog about it

• Topical stuff in your industry • Re-purpose old ‘popular’ content• Tips, ideas and value!

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Sharing Your Blog

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Sharing Your Blog

• Social Media• Twitter - more than you think• Facebook – at the right times• LinkedIn – as a mini post• Pinterest – share the images• YouTube – make a video and link back• Periscope – talk about your blog

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Sharing Your Blog

• Email subscribers• Relevant communities • Comment in forum threads• Add it to your email signature• Mention blogs at talks

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Blogging is part of your marketing

• Add your blog into your strategy• Don’t always create new content from scratch• Blog about shows, speakers and social

conversation• Turn other content into blogs

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Above All Else…

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Questions?

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