IS 438
Business Dimensions
• Business dimensions are the core components or categories of a business,
anything that you want to analyze in reports.
• Business dimensions are fundamental to data organization and provide
context for numeric data items, or measures.
• For example, a retail chain-store may categorize its sales data by the
products that it sells, by its retail outlets, and by fiscal periods. This
organization has the business dimensions Product, Location, and Time. The
measures of the business, such as how much it sells, lie at the intersection of
these dimensions.
• Product: Model name, Model year, Package styling, Product line, Product
category, Exterior color, Interior color ect.
• Dealer: Dealer name, City, State, Single brand flag, Date first operation
• Customer: Age, Gender, Income range, Martial status, House size, Vehicles
owned, Home value, Won or Rent
• Payment Method: Finance type, Term in months, Interest rate, Agent
• Time: Date, Month, Quarter, year, Day of week, Day of month, Season, Holiday
flag.
Business Dimensions
• A business metric is a raw measurement of a business process.
• Measuring a metric is not always enough – needs to use that metric to guide business
decisions and to ensure business is on the right track.
Examples of Metrics• Sales Metrics
Sales metrics are used to determine your ability to move product and generate
revenue. Make sure to monitor key metrics like sales growth, product performance,
and quote-to-close ratio.
•Marketing Metrics
Marketing teams are driven by having the latest business metrics on hand. Beside the
all-important ROI (return on investment) metric, marketers commonly measure
website and campaign performance, cost per lead, and incremental sales.
• Inventory Metrics
Departmental metrics like inventory/supply-chain metrics are key to
understanding your performance on a tactical level. To be successful, you
need to ensure every part of your business is running smoothly. Monitor key
inventory metrics like turnover, perfect order rates, and order status.
• Call Center Metrics
Call centers provide the perfect example of using business metrics to improve
operational performance. Monitor key metrics like service level, customer
satisfaction, agent performance, and cost per contact to get a tactical view of
your business performance.
• Financial Metrics
The most common business metrics to monitor relate to your financial
performance. Key metrics like gross profit margin, quick ratio, and
debt-to-equity are critical measures of your business performance.
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