PRESENTED BY:
JEFF VANDRIMMELEN HTTP://CEDARWATERS.COM [email protected]
Introduction to Google Pay-Per-Click (PPC) Adwords
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who are you & why are you here?
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who am I?
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Class Overview
● Introduction to PPC ● Step 1) Find out What
People are Searching For
● Step 2) Set up Landing Pages
● Step 3) Set up your Ads
● Step 4) Measure Results
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
PPC =>Pay Per Click => Adwords
http://www.google.com/adwords/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Where do People Search (US)
● http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-January-2015-US-Desktop-Search-Engine-Rankings
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Google Searches
● 3.3 billion searches on Google each DAY ● 47 thousand searches every SECOND
● http://www.internetlivestats.com/google-search-statistics/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Mobile Searching
● http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Adwords Documentation
https://support.google.com/adwords/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Where to Start
http://www.google.com/adwords/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Find Out What People Are Searching For
http://adwords.google.com
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
SpyFu - See The Competition
http://www.spyfu.com/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Cost Per Acquisition
https://www.clickz.com/static/cpa-calculator
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Landing Pages
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Example Landing Page
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Landing Pages
https://wordpress.org/plugins/landing-pages/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Types of Campaigns
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Let’s Play
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Link Google Analytics with Adwords
https://support.google.com/adwords/answer/1704341?hl=en
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Create Goals
https://support.google.com/analytics/answer/1032415?hl=en
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Data Points
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Google Adwords Partners
https://www.google.com/partners/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Exams
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Getting Help From Here
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Free Webinars- Meetups
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Facebook Paid Ads Webinar
● http://www.meetup.com/Dallas-Online-Marketing-Meetup/events/227896972/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
PPC Setup January Deal
● Use “PPCWebinar” and get $500 off this month only. ● http://client.cedarwaters.com/product/paid-per-
click-ppc-setup/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Ongoing PPC Management
● http://client.cedarwaters.com/product/ongoing-ppc-pay-per-click-management/
● Use “PPCOngoingWebinar” to get $150 per month!
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Leave us a Review
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions & Additional Support
Contact me for a Brainstorm Lunch! Jeff VanDrimmelen [email protected]
Top Related