The journey of e-Commerce
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2010 2011 2012 2013 2014 2015 2018
1.821.97
2.71
3.65
4.76
5.76
10.81
(RM
) B
illio
n
Year
eCommerce Market Size
Forecasted to be continued spur
Success factor #.1
QUALITY ASSORTMENTS
Higher Traffic
Resulting in Higher
Return
Best
Seller
No
Counterfeit
Images
Highlights
Detail Description
(Video & Chart)
Quality
Content
RM 53 penalty per SKU
First offence no penalty
Be a Top Rated Seller
Satisfaction Guaranteed
For Consumer
QUANTITY ASSORTMENTS
Higher Assortments
Higher Exposure
Higher Turnover
The more assortment that you have, the higher probability your products will get exposed and fulfill consumers needs
Success factor #.2
PRICING STRATEGY
Why price plays an important role in e-Commerce?
DISCOUNT !
Campaign Participation
Consumers always hunts for discounts and compares pricing of products before making a purchase
Instead of RM 200 put
RM 199
Always compare your
price with your
competitor
HOW?
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
14-Jun-15 17-Jun-15 20-Jun-15 23-Jun-15 26-Jun-15 29-Jun-15 1-Jul-16 4-Jul-15 7-Jul-15 10-Jul-15 13-Jul-15
SALE
S
Last 30 Days Current Month
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200
14-Jun-15 17-Jun-15 20-Jun-15 23-Jun-15 26-Jun-15 29-Jun-15 1-Jul-15 4-Jul-15 7-Jul-15 10-Jul-15 13-Jul-15
OR
DER
S
Lazada campaigns result
New seller managed
generate 4.5 times
revenue compare to
usual days due to
seasonal campaigns
3 days
campaign
Post-campaign effect
has leverage the orders
3 days
campaign
Post-campaign effect has
leverage the sales
Lazada What’s New page
Across all categories
Featured Merchant
All new uploaded skus (sort by Price, Discount, Quality Rating, Best Seller)
To create visibility for all
sellers
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1 2
4
4 success factors in Lazada
We know this 4 factors able to help our seller to expand their business and cash flow !!
Inspiring success stories at Lazada
Seller Name
Live Status
Orders Till Date
Assortment Till Date
48H Shipment
Returns Rate
Cancellation Rate
Blank Space Venture60 Days
1679 Orders
370 skus»»
»»»
»
»
»
Poor quality seller at Lazada
Seller receive zero order after
65 days live in Lazada
with 25 assortments
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