Download - Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

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Page 1: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

Introducing Message Bus

Page 2: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

Message Bus is redefining how email delivery is done at scale.

Page 3: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

Our solution is:

• Architected by a diverse mix of industry experts

• The first cloud-native mail delivery service• Leveraging the latest security standards• A global view to manage all your message

delivery

Experts from:

Page 4: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

Direct Impact to Your Business:

• Immediate scale when you need it• 50-70% reduction in email delivery costs• 20%+ boost in email click-through rates• Control of your email standards and reputation• Dramatically reduce phishing/spoofing• Global view of your messaging in 1-2 weeks

Page 5: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

• Code directly to cloud via APIs, or

• Route via SMTP

• No need to change existing email marketing systems

How Message Bus Works

Page 6: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

How Message Bus Works

Page 7: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

Global view across organization

See how customers interact with your messages

Identify and isolate reputation risk areas in real-time

Know where messaging is driving your business

Global View, Global Control

Page 8: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

Case Example –

Fast-growing social network approaching 1 billion messages/month, outgrew ESP and needed to scale efficiently.

- Live and migrated in 5 weeks- 63% reduction in costs- 14% boost in CTR (best

practices)- Email reputation issues identified

early

Can share under NDA

Page 9: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

Case Example –

Online document company wanted the latest security standards without having to swap out email marketing systems or modify existing code.

- All email fully DMARC-enforced- Reduction/identification of

phishing/spoofing attempts- 60% reduction in delivery costs

Can share under NDA

Page 10: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

Case Example –

Leading social network needed global view of multiple email vendors, and consistent enforcement of email best practices and security standards.

- Routed all email marketing vendors through SMTP gateway

- Global enforcement of standards- Can quickly determine where

and how reputation is being affected

Can share under NDA

Page 11: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

Message Bus Delivers:

• Scale with the first cloud-native mail delivery.

• Global visibility and control, while providing autonomy to each group.

• Immediate results - boost CTR by 20%+, and reduce messaging IT costs by 80%.

• A fast and easy implementation to deliver on your digital future.

Page 12: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

QUESTIONS?Thank you very much!

Page 13: Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results

Learn more at www.messagebus.com