Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results
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Introducing Message Bus
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Message Bus is a new cloud-based email delivery service that is based on the new DMARC security standard, which can help boost e-mail click-through rates (CTR) by 20%+, reduce email costs, and deliver an instant analytics solution for all of your outbound messaging. Founded by the team behind Twitter, Hotmail, Webshots, Return Path, and more, Message Bus is email delivery done right. Works with all existing email delivery providers.
Transcript of Intro to Message Bus - How DMARC and the Cloud Can Boost E-mail Marketing Results
Introducing Message Bus
Message Bus is redefining how email delivery is done at scale.
Our solution is:
• Architected by a diverse mix of industry experts
• The first cloud-native mail delivery service• Leveraging the latest security standards• A global view to manage all your message
delivery
Experts from:
Direct Impact to Your Business:
• Immediate scale when you need it• 50-70% reduction in email delivery costs• 20%+ boost in email click-through rates• Control of your email standards and reputation• Dramatically reduce phishing/spoofing• Global view of your messaging in 1-2 weeks
• Code directly to cloud via APIs, or
• Route via SMTP
• No need to change existing email marketing systems
How Message Bus Works
How Message Bus Works
Global view across organization
See how customers interact with your messages
Identify and isolate reputation risk areas in real-time
Know where messaging is driving your business
Global View, Global Control
Case Example –
Fast-growing social network approaching 1 billion messages/month, outgrew ESP and needed to scale efficiently.
- Live and migrated in 5 weeks- 63% reduction in costs- 14% boost in CTR (best
practices)- Email reputation issues identified
early
Can share under NDA
Case Example –
Online document company wanted the latest security standards without having to swap out email marketing systems or modify existing code.
- All email fully DMARC-enforced- Reduction/identification of
phishing/spoofing attempts- 60% reduction in delivery costs
Can share under NDA
Case Example –
Leading social network needed global view of multiple email vendors, and consistent enforcement of email best practices and security standards.
- Routed all email marketing vendors through SMTP gateway
- Global enforcement of standards- Can quickly determine where
and how reputation is being affected
Can share under NDA
Message Bus Delivers:
• Scale with the first cloud-native mail delivery.
• Global visibility and control, while providing autonomy to each group.
• Immediate results - boost CTR by 20%+, and reduce messaging IT costs by 80%.
• A fast and easy implementation to deliver on your digital future.
QUESTIONS?Thank you very much!
