Internet&|&Social&Media&|&Twi2er&adop4onAcross the generations • numbers adjusted for total populationTed Eytan, MD • Twitter: @tedeytanData from Pew Internet & American Life Project and attributed on each chart • @pewinternet

How&is&this&data&adusted?

! Pew Internet reports the data as “% internet users who have ever used social networking sites or Twitter”

! For a health care audience, it is more relevant to report “% adults who have ever used social networking sites or Twitter”

! Formula used in these charts is – % social network users x % internet users for the year studied

! This yields lower adoption %, but ones that are reflective of the general population, which is who health care serves

0%

25%

50%

75%

100%

AGE: < 3030-50

50-6465+

Social Networking Use Internet

Source: Pew Internet & American Life Project Tracking Survey, September, 2005; Pew Internet & American Life Project: Older Adults and Social Media, August 2010, http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspxDenominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan

2005&

0%

25%

50%

75%

100%

AGE: < 3030-50

50-6465+

Social Networking Use Internet

Source: Pew Internet & American Life Project Tracking Survey, May, 2008; Pew Internet & American Life Project: Older Adults and Social Media, August 2010, http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspxDenominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan

2008

0%

25%

50%

75%

100%

AGE: < 3030-50

50-6465+

Twitter/Status Update Social Networking Use Internet

Source: Pew Internet & American Life Project Tracking Survey, April 2009; Pew Internet & American Life Project: Older Adults and Social Media, August 2010, http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspxDenominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan

2009

0%

25%

50%

75%

100%

AGE: < 3030-50

50-6465+

Twitter/Status Update Social Networking Use Internet

Source: Pew Internet & American Life Project Tracking Survey, May 2010; Pew Internet & American Life Project: Older Adults and Social Media, August 2010, http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspxDenominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan

2010

0%

25%

50%

75%

100%

AGE: < 3030-50

50-6465+

Twitter Social Networking Use Internet

Source: Madden M, Zickuhr K. 65% of online adults use social networking sites. Washington; 2011. Available at: http://pewinternet.org/Reports/2011/Social-Networking-Sites.aspx [Accessed August 30, 2011].Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan

2011

0%

25%

50%

75%

100%

AGE: < 3030-50

50-6465+

Twitter Social Networking Use Internet

Source: Zickuhr K, Madden M. Older Adults and Internet Use: For the first time , half of adults ages 65 and older are online. Washington, DC; 2012. Available at: http://pewinternet.org/Reports/2012/Older-adults-and-internet-use.aspx.Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan

2012

0%

25%

50%

75%

100%

AGE: < 3030-50

50-6465+

Twitter Social Networking Use Internet

Source: Zickuhr K, Madden M. Older Adults and Internet Use: For the first time , half of adults ages 65 and older are online. Washington, DC; 2012. Available at: http://pewinternet.org/Reports/2012/Older-adults-and-internet-use.aspx.Denominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan

2012&@&February

Half of internet users ages 50-64 and one in three users aged 65 and older use social networking sites

0%

25%

50%

75%

100%

AGE: < 3030-50

50-6465+

Twitter Social Networking Use Internet

Source: Duggan M, brenner. The Demographics of Social Media Users — 2012 | Pew Research Center’s Internet & American Life Project. Washington, DC; 2013. Available at: http://pewinternet.org/Reports/2013/Social-media-users.aspxDenominator is all adults for both data points; data is for “ever have” done this activity - Charts by Ted Eytan, MD @tedeytan

2012&@&December

Half of internet users ages 50-64 and one in three users aged 65 and older use social networking sites