BACKLINKS

Inbound links: a link from any website to any other website

Anchor text: the text that appears highlighted in a hypertext link that can be clicked open

INGREDIENT

2#

Instead of using just the word count on a site as a measurement, the

PageRank Algorithm uses the perceived authority of the site using

inbound links to the site and their anchor text

Secret SaucePageRank Algorithm=

Next ingredient: Tech Structure

How to get high authority links 

DON’T:   Attempt to buy links; you can be penalized. This is also known as black hat SEO.

DO: Align with your internal/external PR and social teams to help syndicate your fantastic content.

The other side of the link-building coin is linking to other sites that can help complement the user experience on your own site. The links to outside pages should also reflect your own authority on a subject.

Lesson: Fantastic content earns high authority links

THE PROBLEM

Algorithms use the authority

of a backlink as part of the

decision-making process.

If you get a backlink from

a trusted site, it is more

valuable than a link from a

low authority, untrusted site.

Gaining authority “signals”:

site age

backlink profile

content

vertical

freshness

Quality beats quantity. The end goal isn’t to “create X links per week”; it is to earn links at a natural pace, and to remember the long-term strategy in SEO is to build success over time.

BOTTOM LINE

LINKS

Ingredients Successful SEOTO

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